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Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

Other descriptive terms Related Articles

Managers and PR Genius
If genius is too strong a descriptive for managers who apply this public relations blueprint, let us at least observe that it allows them a degree of success in achieving their unit objectives they did not previously enjoy.
How to Register a Trademark
So, you finally settled on the perfect name for your product or service – it describes the business without being overly descriptive, it tells your customers exactly what you want them to know and it's catchy. That's fantastic! Finding just the right name is vitally important to the success of any product line or service.
Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?
SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

9.0 The Entrepreneurial Firm Organization Form: Entrepreneurs and entrepreneurship in Africa
Organization form refers to the design, structuring and management of the entrepreneurial firm, including descriptive (e.g., age, size, location, sector), and structural (e.g., ownership) variables.

Future Business Success - What Does Good Look Like?
You know things aren't working out right just now, yet you can't put your finger on quite why. You know that your business could be performing better, but it isn't. It's easy to realise when things aren't going to plan and a great first step is to get really descriptive about the future.
Franchise Dictionary / Glossary
Whether you are an experienced franchise professional or you are just a fresher in franchising? This glossary is aimed at demystifying any jargon that you may come across while visiting an exhibition, taking an industry convention or reading a magazine, Here you will find explanations for the most important franchising terms. What’s the difference between a franchisor and a franchisee? Many terms are commonly used in association with the concept of buying and owning a franchise. If you are interested in purchasing a franchise, you need to be familiar with these terms. Are you considering franchising your business, this glossary is the most comprehensive franchising dictionary available.

Management and Mentoring with Congruence
This article is the third of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. The first two articles dealt with two of the core conditions in Roger’s model, namely Unconditional Positive Regard (UPR) and Empathy.The third condition is however slightly more complex. In direct terms the word Congruence implies “Harmony” and in other definitions it is called “being Genuine”. However neither of these is fully descriptive of the concept being discussed here.

Cash Shortfall? - Managing Creditors
When you are in a situation where you cannot pay all your current creditors you must start to prioritise who you pay, and when you pay them. If you are a retail business for example; then your suppliers are the most important since without them you have no products to sell. If you have credit terms try to extend them, if not, at least attempt to maintain your existing terms otherwise your cash position will get worse.

Importance of Terms When Buying or Selling A Business
Though the price is an imperative part of buying or selling a business, the terms of the deal are also crucial. This article shows some of the reasons why understanding the terms can help you when it comes to any business transaction.

Popular SEO Terms – Recap of Some of the Abbreviation
The definition and brief explanation of common SEO terms used by professionals help website owners to understand them better. There are several such terms which if not explained can cause troubles in communication with SEO professionals.
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