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Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.
The Not-To-Do List: 9 Habits to Stop Now
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. The bullets are followed by more detailed descriptions. Focus on one or two at a time, just as you would with high-priority to-do items. I’ve worded them in no-to-do action form:
DONT WORRY ABOUT YOUR COMPETITION LET THEM WORRY ABOUT YOU
By Mike Schultz What, Me Worry? - Alfred E. Newman Who are your closest competitors? How are you going to beat your competition? What makes you better than your competition? What are the differentiating factors between you and your competition? You get asked these types of questions all the time from your prospects, your clients, and your internal staff. Don't overdo trying to answer them.

Other detailed descriptions Related Articles

The 7 best reasons to write a business plan
Lots of business owners skip a crucial step to ensure the success of their companies - writing a business plan. This detailed overview of your company and its future is commonly overlooked - often because it's a lot of work. However, it's some of the most valuable work you can do when starting up a business, which is why everyone from banks to venture capital companies require detailed business plans before they will even consider your business. The process of creating the plan and thinking things through has helped many business owners learn what it takes to be successful
How to Write a Results-Oriented Job Description
Job descriptions are necessary to communicate job responsibilities to employees, but you’ll waste your valuable time writing traditional task-oriented job descriptions. Instead, write job descriptions in a powerful results-oriented style that brings new meaning and job clarity to employees. Here’s a simple structure to use.
Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.
The Not-To-Do List: 9 Habits to Stop Now
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. The bullets are followed by more detailed descriptions. Focus on one or two at a time, just as you would with high-priority to-do items. I’ve worded them in no-to-do action form:
Federal Trademark Application Timeline, Intent to Use Application
A detailed timeline for a Federal trademark application for those applicants that are not currently using their marks.

Delegation, the Key to Small Business Growth
In his bestselling book, "The E-Myth Revisited," Michael Gerber suggests that you prepare an organizational chart for your business right from the get-go, complete with descriptions for each job you currently perform. This may seem unnecessary (after all, you know what you have to do!) but it will help you prepare for the time when you need to start delegating to employees or outside services. Having formal job descriptions in place will not only allow you to identify the work you can delegate as your business grows, but make the transition less disruptive and stressful.
TAKE MY ‘WORD’ FOR IT
How do you convert dry facts or descriptions into compelling headlines or sentences?
Increase Your CTR: How to Write Enticing Page Titles and Meta Descriptions
You can increase your CTR by learning how to write enticing page titles and meta descriptions. Implement these simple SEO writing tips to make your site stand out against your competition.

How to Write a Job Description in 3 Easy Steps
Avoiding misunderstandings when it comes to employee expectations is one key to business success. One way of making sure that employees understand their role is having excellent job descriptions. Here are some tips for managers.

Advanced Franchise Business Accounting - Part 1
In FranchiseHelp's 3-Part Guide on EvanCarmichael for analyzing the profit potential of a franchise business, we provided basic descriptions of several important accounting terms. Those descriptions were fully sufficient for building out a basic franchise business plan model, but some people like to dig deep into the weeds, so for you detail freaks we've assembled the following guide to Advanced Franchise Accounting Concepts. Read on for Part 1 of a 2-Part Series on Franchise Accounting Terminology.
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