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Lesson #5: Be Clear About Who You Are
“When you think about it, you should compare the World Wrestling Federation to other major entertainment companies or motion picture studios,” says McMahon. “We are Hollywood. We're entertainment, and that's what the World Wrestling Federation is all about.”
Inspire loyalty like great sports coaches.
Whether you want to recruit and retain dedicated, talented people for your organization or you just want to cultivate great friendships in your personal life, you can't just ask for loyalty from those around you. You have to inspire it within them.
Make them a oneconditional guarantee
Guarantees have long served marketing organizations as a way to shift the risk from buyer to seller. By assuring that a prospect can get a 100%, no questions asked, no hassle full refund if not thrilled guarantee, the thinking is that the buyer has nothing to fear if the product doesn’t live up to expectations.
Times Are Good
You’re probably wondering what I’m talking about when you see that headline. But I’m talking about what’s happening today, now, in the U.S. I say that times are good because there are still plenty of opportunities out there. In fact I’m a little tired of the negative cloud we seem to be under these days.
The Benefits of Pissing People Off
Right alongside the cash and credit cards, I keep a number of strange things in my wallet.

How can failure and thought leadership go hand in hand?
The very nature of true thought leadership means that you will fail at some point. If you are leading the conversation, debate, research, commentary in your sector there will always be detractors. Don't let fear of failure hold back your thought leadership campaign.

Pay Per Click and Search Engine Optimization – Excellent Unioin
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

The Pro & Con of Groupon
Groupon: The Pro & Con

Overcoming the challenges of an ineffective RFP process: Improved collaboration through intelligence synchronization (QStrat Profile)
I have had close to 30 reader responses to my recent posts on the utilization of the RFP or e-tendering process for the acquisition of goods and services. While there have been successful demonstrations of its utilization relative to MERX (MERX: An Evolution to a Broader Market), and of course the Commonwealth of Virginia’s eVA program (Yes Virginia! There is more to e-procurement than software), the majority of respondents do not view the current process has being effective. (Note: links to the above referenced articles are available through the Web Resources section at the conclusion of this post.)

Brand Enhancer, Detractor or Adolescent: Which One Are You?
Entrepreneurs are busy people. When it comes to branding our company's, our focus tends to center around our products and services. Amy Elizabeth Casson suggests there is one other element on which entrepreneurs need to focus: their personal brand. This article helps you define whether your personal brand enhances, or detracts from your company brand and suggests ways to developing a powerful personal brand that effectively represents your company brand. After all, you are your company and your image is the best way to quickly communicate your company's unique qualities.
When to Fold ‘Em
I should get a reaction here; after all I’m the guy who keeps saying “never quit,” right? Let’s not call it quitting then; let’s call it a “tactical re-deployment!” Just to make things a little more complicated, I’ve also traditionally been the guy who says not to listen to the detractors when they’re telling you to lay down. Today I’m going contrarian on that view as well.

Have you read Forrest Breyfogle’s new book on Integrated Enterprise Excellence? Thoughts/comments?
Member Question: I recently read one of Forrest Breyfogle’s new books in his 4 book-volume series on the Integrated Enterprise Excellence (IEE) System; i.e., "The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement." The subtitle to this book describes what is covered in varying details in the other three volumes. My sense is that Breyfogle has pushed his (and our) thinking to the next level and addressed issues that many of us struggle with regarding Continuous Improvement efforts. His “Integrated Enterprise” thinking makes sense to me, what are your thoughts or feedback?

Other detractors Related Articles

When to Fold ‘Em
I should get a reaction here; after all I’m the guy who keeps saying “never quit,” right? Let’s not call it quitting then; let’s call it a “tactical re-deployment!” Just to make things a little more complicated, I’ve also traditionally been the guy who says not to listen to the detractors when they’re telling you to lay down. Today I’m going contrarian on that view as well.

How can failure and thought leadership go hand in hand?
The very nature of true thought leadership means that you will fail at some point. If you are leading the conversation, debate, research, commentary in your sector there will always be detractors. Don't let fear of failure hold back your thought leadership campaign.

Amateur Cinema 2012 - Video Production
We are living during an unprecedented time of options in the world of amateur and professional filmmaking. Prices, availability, options, and capabilities have been increasing at an unprecedented rate. There are many reasons for this but I think two main contributors are RED Digital Cinema and the emergence of DSLR's. There are many detractors of both but in terms of making amazing technological abilities available to the masses they have been instrumental. To literally be able to spend $1000 on a Canon, Nikon or Panasonic DSLR video production camera and have a viable movie making machine is something that was impossible even 3 years ago.
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