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Five Ways to Increase Profitability By Doing The Right Thing
Ethics is actually more profitable! Author and consultant Shel Horowitz, founder of the Business Ethics Pledge, shows how taking the ethical high road-and forming partnerships with your competitors-increases revenues and lowers costs.

Other development partnerships Related Articles

The Invisble Hand of Partnerships
Venture capitalists state the number one reason for not funding a new venture is 'lack of strategic partnership strategy'. Learn what leading VC firms look for in a venture pitch, the role they expect a CEO to play in creating partnerships, and how you can improve your chances of being funded by anticipating and answering critical partner development questions.
Partnerships: The Small Business Secret Weapon
Partnerships – Why do You Need Them? By Sarah Gerdes, Business Marketing Group, Inc. Whether you are a two-person firm or part of a global 50 organization, creating the right partnership is vital to successfully growing a business. This article is the first in a series of 5 articles that will walk you through the partnering specifics: Partnerships – Why do You Need Them?; Identifying and Validating the Right Partner; Creating the Partnership; Negotiating and Close the Agreement and Ending the Partnership.

Creating the Partnership: The First Step to Jump-Starting Revenue
Creating the partnership is the first step to realize the benefits of an alliance. However, penetrating and entering the maze of a target partner organization can be time consuming, costly and full of risk if not done properly. According BMG’s polls of 450 CEOs, 1999, CEOs of start-ups are spending 30% of their time on establishing partnerships. Average ROI is only $35K. It takes 6 meetings before a substantive conversation and 12-18 months on average from first call to realize revenue. This article identifies the partner development cycle, along with techniques to accelerate the partnership creation. Whether you are at the start of the partner development cycle, or are half way through, this article contains a summary of the techniques and tools to attain a partnership.

The Power of Two: Partnerships in the Manufacturing Industry
In the manufacturing industry, the term partnership used to apply to old-school joint ventures, now it can just as easily be used in the context of modern distribution, licensing or joint development deals. To start a new business in this traditionally cash-strapped, union-laden industry, it’s important to understand the attributes of a partnership in the manufacturing industry, and success stories from the most 4 beneficial types of partnerships for small businesses.
The Power and Profit of Affiliate and Joint Venture Partnerships
In offline marketing terms such as sponsorships, partnerships and shared revenues were used to define what is now referred to in the online world as Affiliate Partnerships and Joint Venture Partnerships.
The Five Stages of Partnership
All partnerships, and all relationships for that matter, go through five predictable stages. Knowing these stages is like having a map that will help you to accurately assess where you are in your partnerships, see where you have been and where you can go. This will also allow you to deal effectively with the particular concerns of the stage you are in.

Is Your Start-up Company Truly Ready for Business Development?
Business development-- defined as strategic partnerships, sales channel and reseller relationships, and other joint marketing and sales efforts-- can be an excellent way for start-ups and other small companies to grow their business faster and more efficiently. However, along with the benefits of doing a business development deal come many changes and trade-offs. In this article, we look at two key criteria for business development success: we argue that start-ups must be both 'operationally' and 'organizationally' capable of executing on a deal for the partnership to be a success.

Startup Business Development Strategies – How To Avoid Unproductive Deals
Startup business development includes strategic marketing partnerships, sales channel development, and distribution agreements, generally with larger firms in the space. It can be a highly effective way for startups to grow rapidly; indeed, a business development deal can become a "company maker" for a young start-up. However, building a successful deal takes a significant amount of time and effort. Further, the process is often fraught with risks, such as management distraction and intellectual property theft. To be effective, and to mitigate risks, startups should put each contemplated business development deal through a rigorous screening process before embarking on the negotiation path. We call this "finding the WIIFT-- what's in it for them" and in this article, we discuss how to go about it.

Business Partnerships: Hope for the Best and Prepare for the Worst
In this changing economy, small businesses will grow and thrive through partnerships, affiliations and collaborations. Partnerships take many forms. Whether joining together to form a new business, merging or consolidating existing businesses, bringing new partners into an existing business entity or developing working collaborations between separate business entities, choosing the right partner(s) and developing a comprehensive written agreement, are critical to assure success and minimizes the damage, should any of a number of worst-case scenarios occur.
Partnering – the Good, the Bad, and the Ugly
Partnering is a common approach to launching or growing a business. Some people swear by it, some swear about it. While partnering is a valuable tool, far too many entrepreneurs dive into partnerships without fully understanding their complexities. In this column, Mandelberg talks about the critical to-do's and the common uh-oh's entrepreneurs seem to make over and over again. Learn how to escape from the pull of bad partnerships and create faster, bigger, sustainable success using partnerships the right way.
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