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The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

Calvin Klein Clothes
When it comes to Calvin Klein clothes, less is definitely more – and more expensive. What started as a one man operation in 1968 has today become an iconic American fashion label with billions of dollars in sales each year. The company’s line of products has become so vast that the true Calvin Klein devotee can step outside their home wearing nothing but this one label from head to toe.

"The Ultimate Triumph of Theory Y"
Many of us Baby Boomers went in to the workforce just when theories of management were taking hold. In this article, I'll show you why it's taken me over 30 years to see one important theory win the day.
In the Thrall of Procrastination
The last weeks of August are bittersweet for me as I say farewell to summer, my favourite season. I experience September as a month of new beginnings, likely harking back to my school years – but without the new erasers and pencil crayons. In this month’s newsletter I share some insights about to-do lists prompted by an impromptu closet makeover. I hope you enjoy the results of cleaning out your to-list and getting it ready for the ‘new year’ as much as I enjoyed cleaning out my closet.

Other devotee Related Articles

The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

Calvin Klein Clothes
When it comes to Calvin Klein clothes, less is definitely more – and more expensive. What started as a one man operation in 1968 has today become an iconic American fashion label with billions of dollars in sales each year. The company’s line of products has become so vast that the true Calvin Klein devotee can step outside their home wearing nothing but this one label from head to toe.

The Power of Personal Notes
There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market--certainly too many things to list here. But few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As a devotee of personal notes, I've even been known to go so far as to call personal notes one of the three "magic bullets" of marketing.
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