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Powerful Sales & Marketing Ideas of $100 Million Dollar Companies
The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this “educational based marketing” and here’s a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.

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Simplicity and Start-up Alchemy: An Interview with WordPress Creator, Matt Mullenweg
Shame on me. I don’t know how to code. I should, but I need to get my Indonesian and Arabic fix before I can tackle Python and Ruby on Rails and Sugar-Coated Sugar Bombs. That is part of the reason that I love WordPress, the blogging platform this blog runs on. The simple-to-use and open-source WordPress, or WP, is a favorite of diehard bloggers, and its 22-year old lead developer, Matt Mullenweg, is #16 on The 50 Most Important People on the Web list by PC World. Damn. That’s bad-ass.
Lesson #5: Pursue a Passion Outside Your Business
Hewlett and Packard were both diehard electrical engineers and entrepreneurs in one. But, while that combination worked well in helping to grow their startup, it was in fact largely the passions they held outside of their business that kept them going through the tough times and helped them maintain a sense of balance.

"Don't Look for Customers, Look for Fans"
What level of customer service are you operating on? Find out here and how you can transform ordinary customers into diehard fans.
Assembling Your Web Video Marketing Assets
Now that just about everybody is a believer in Web video, it's time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract 'Mr. GoodSearch;' and let's all encourage them to continue, especially our competitors, because as they stick to yesterday's marketing tactics, we can capture market share by communicating using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.

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