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How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Other different pitches Related Articles

Paint A Word Picture - Excite Your Customer
So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer.
Five Questions that Will Let You Spot a VC Bluffer
Many -- okay, most -- VCs aren't paying attention during pitches. Either they've already decided they don't like the deal and haven't told you, or they are distracted by email, or something else, but the upshot is the same: They are bluffing, so they start spewing non sequitur questions.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Autoresponders – Here’s Some More Unusual Uses For Them
You have probably heard about using autoresponders to set up ezines and sales pitches – but there are other just as profitable ways to use them. Here are just a few suggestions.
Target Your Pitch or Suffer the Consequences
Bad pitches can cost your business its reputation. Here's how to avoid that pitfall.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
Melting the "ICE" Out of Price
Now, I've said this before - you shouldn't be positioning yourself solely on price. If your aim is to be the "Walmart" of your niche, then by all means, slash those prices. For the rest of us, we need to take a good hard look at our sales letters, our sell sheets, and our pitches.
Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.
Stop Losing Money With Poor Presentation Skills
Whether you are using whiteboard to get new ideas, run office brainstorms or give client pitches, one thing is certain. Poor presentation skills will cost you A LOT of money.
Change Is Good. Heads Up For Sales Communication Training
You’ve heard all about the end of one-directional sales pitches. Now comes the reality check. Get the heads-up with 5 insider tips right here, right now.
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