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The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Social Media #4 - Consumers Get Their Voices
Part 4 in social media tutorial
How the millionaires are getting richer in this economy.
Everyone has been hit hard by the economy. Some predicted this would happen, and they are in better positions than most people. Wouldn't you like to be one of those people who were in the know?

How To Make Money In A Recession With The Help Of Public Relations
Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget.
Influencing vs Negotiating
It has often been said that very strong negotiation skills are critical to being a high performing sales person. However, findings from our "sales force fitness" profiling work, where we profile critical qualities for successful sales performance in many businesses, large and small, is telling a very different story.
Black Gold. Worth More than Real Gold?
Let’s face it: gold is very pretty. It makes for great eye-candy when dangling from some starlet’s neck, usually holding some other equally beautiful gem or precious stone. But what’s it really worth?
People rarely buy what they need if you can sell them what they really want
In parts of poverty stricken African it's a very different story; people buy and barter in exchange for what they need to survive on a daily basis.

Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

Macs more expensive? Not if you consider TCO
Recently, two analysts said that the common perception of Macs as pricey items is indeed true. Richard Shim, an analyst at market research firm IDC, and Ian Lao, an analyst at In-Stat, said that, without significant price cuts, Macs continue to cost between 25 and 40 percent more than PC hardware of equivalent specs, say both Shim and Lao.The Sellers Research Firm disagrees.

Marketing Strategies To Recession Proof An Internet Based Business
Do you have a recession proof marketing strategy in place? Is your internet based business recession proof? Here we discuss ways that you can build a recession proof business during the recession.

How to Sell More Effectively in a Recession
How can you sell more effectively in this economy? You'll need to perform some self-diagnostics. If you use Sales Force Automation of some kind, perhaps a report like the one in figure 1.0 below is available to you.
Search for Happiness
Summary Create visions of the future. Plan out the journey using goals. Accept change and continue your journey towards your vision. Stop and look around and find out what makes you happy and content with your life. Decide who and what are important to you. Do what makes you feel good in all aspects of your life.

How Often Are You Backing Up?
Your computer data could be your bread'n'butter! What happens if you lose it?
Price Setting: What Would Your Right Price Be if You Knew You Could Not Fail?
How you value yourself and what you have to offer has a lot to do with price setting. But there is another piece: how you value your customers and their ability to decide for themselves what they need to learn and how much they want to pay for it. This article takes a fresh look at pricing, applying The Work of Byron Katie™ to the challenge of setting the right price.

Business Advisors: Which is better: beautiful lies or brutal honesty?
Why many business leaders say things that they don't mean, and do things they say they don't -- and how to deal with it with integrity and authenticity.
Creating Boundaries or Barriers – Where do You Hang Out?
What I’ve seen as a professional coach is that much of our personal power (‘claiming our life as our own’) relies on setting clear boundaries – listening to our own values, asking for help, and knowing what we want and don’t want. There’s an art to setting boundaries that do not become barriers to love and closeness.

Comprehending Our Frames of Perception
Most of the time, I think that I'm seeing the 'big picture' when I'm trying to make sense out of what I perceive. Yet, that's never the case. I'm always seeing things from just one limited viewpoint. That's my 'frame' from which I gather my knowledge and experience and on which I impose my interpretation. It's only when I realize how narrow that frame is that I can become ready to let in other perspectives and consider other alternatives.
Why Many Website Fail to Deliver
Many websites quietly disappear on the Web, never to be missed by anyone except their owners. Why? With so many site-building tools and web design manuals available on the market, the truth is anyone can build a website. However, building a website that works is a completely different story.

Other different story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

HOW TO THINK OUTSIDE THE BOX
What is “the box”? How do you get out of the box? How do you get out of your story to revise it--or to write another one? The questions assume the story is there, a given in the universe. The story—the proverbial “box” of the familiar and accepted—becomes the obstacle. Yet the truth is, it is not there until you create or accept it. And people are always free to change their minds, beliefs and core assumptions. This article presents how to actually do just that, condensed to twelve principles of change.
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Telling an Authentic Story About Your Brand
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand. Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
Sell to a Starving Crowd
I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.

When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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