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Differentiating Pricing Strategy From Selling Strategy

Let's differentiate between this very sound pricing strategy yet unsound selling strategy. From a pricing perspective, this strategy allows you to effectively position your company, brand, products and services wherever you need them to be, based on markets, competition, reputation, quality and business strategy. However, from a selling perspective, never provide your prospect with even two, let alone three options. It's difficult enough to close business in a timely manner today and you certainly don't want to be the cause of a decision making delay.

Eight Steps to Testing a New Pricing Strategy

Setting prices can be a process that is researched, objective and tested, or one that is reactive, emotional and impulsive. Follow the steps below and feel confident that your pricing strategy will be a success.

Can Pricing Strategy Affect Your Brand

Can your pricing strategy affect how your clients perceive your small business brand? I read an article yesterday about soaring fuel costs in the travel sector and how Canada's much maligned national airline (Air Canada) will be implementing a series of fees to recoup costs. The problem with this type of pricing strategy is the effect it has on your ability to build brand equity.

Your Business Plan and Pricing Strategy

You need to consider your pricing strategy when writing your business plan. Pricing is one of the crucial decisions you would ever make in business.

Your Pricing Strategy and Business Plan (2)

How to deal with cost conscious consumers. When writing your business plan, you are obviously going to do some financial forecasts, get projected sales out etc. Ipso facto you will have to deal with the issue of pricing your products or services. In one of my previous articles I have dealt with general pricing principles. In this article I will deal with pricing your products or services with cost conscious consumers in mind.

Does Your Pricing Strategy Prevent Customers from Committing?

If you’re like many accidental entrepreneurs, pricing is not your favorite topic. Charge too much, and you lose clients. Charge too little, and you can’t earn a living. It doesn’t have to be this way. Charging enough to make a good living is, in fact, one of the keys to getting and keeping committed clients and customers. Find out how to price for commitment in this article from the author of The Way of the Accidental Entrepreneur.

A Price-Value Matrix - A Cool Tool for Finding Your Just Right Pricing Strategy

Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were "just right." In much the same way, your working toward "just right" prices and marketing methods will definitely pay off, as it did for me.

Selling on eBay: Can You Increase Sales with a Low Opening Bid Pricing Strategy?

The low opening bid strategy is often promoted as the way to make the sale and increase the final bid price of your auction. But does it work? And will it deliver as promised?

Service Pricing Strategy: 3 Steps to Finding your Average Billable Hours Target

So how many hours a year can you realistically bill if you have a growing practice? What should be your target billable rate? Have you set your own goal for billable hours this year?

SEO Pricing – 3 Pricing Models to Choose for Web Promotion

SEO Pro must have a clear idea about the pricing of SEO solutions. There three different pricing mechanisms –price on performance, fixed monthly fees and pay per action. Each of the mechanism has specific set of merits and demerits.

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