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Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

Other differentiated service Related Articles

The Fear and Loathing of Sales Training
Few VPs of sales use their own, differentiated sales methodology and strategic, ongoing sales training as a strategy to gain and maintain competitive advantage. There are a host of reasons for that. Responsibility for employing this strategy effectively lies with both the companies seeking help as well as those providing it.

4.0 The African Entrepreneur Race/Ethnicity: Entrepreneurs and entrepreneurship in Africa
Wherever society is highly differentiated along racial/ethnic lines, race and ethnicity have been used to predict entrepreneurial success or failure.

3.0 Characteristics of men’s and women’s enterprises: Gender Entrepreneurship and Competitiveness in Africa, 2007
Enterprise Surveys allow us to identify certain characteristics of a business, such as the sector in which it operates, the size of the enterprise, the number of years it has been in operation, whether it is an individual or family enterprise, and, in many cases, the sex of the business owner. This chapter examines some of these characteristics differentiated by the sex of the business owner.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Clarity is the New Creativity.
In the language of clarity: Can your product be differentiated? Can you point out that difference quickly? Can you explain why the difference matters? This is effective marketing.

Entrepreneurs in India: Are they missing on creating differentiators?
The article focusses on how the Indian enterpreneurs need to differentiate or get differentiated to succeed! It covers examples of creADivity.com and how IIM A alumni differentiated themselves from the lot and have been able to build a more successful business plan. On the other hand how RedBus.in and Ticketwala.com are trying to differentiate to get each other's pie
ON SERVICE BRANDING, DIFFERENTIATION, AND MARKET SHARE
By Mike Schultz and John Doerr To maximize profit, managers have pursued the Holy Grail of becoming number one or two in their industries. Recently, however, new measures of service industries like software and banking suggest that customer loyalty is a more important determinant of profit. - James Heskett, et. al., Putting the Service-Profit Chain to Work, Harvard Business Review Product companies seek to become market-share leaders. To do this, they look to launch and manage a portfolio of differentiated products that have specific features most appealing to a specific target audience for a reasonable (but as high as possible) price.

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

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