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Lesson #2: Sharpen Your Organization’s Goals
In 2007, Yahoo! was the setting for a major Silicon Valley shakeup. The company’s then CEO Terry Semel was ousted and replaced by its original co-founder, Yang. It was a tumultuous time for the company, which was suffering from much shareholder criticism in the face of rising competition from Google. But Yang was determined to rise to the challenge.

What is the Advantage of Being an MBA?
The importance of MBA degree lies in the fact that it is the confirmed ticket to the corporate world. Many more aspirants are taking new and advanced courses in MBA to accelerate their career growth so that they inculcate the much needed management expertise and business acumen. A mere mention of an MBA rank adds value and weight to one’s resume which gives an edge over others.

Sales Force Alignment with Market Strategies
Most companies differentiate between inside and outside sales; domestic and international sales; products and services; equipment and consumables, etc. But if you are into breaking down processes, approaches, market strategies and positioning, there is more to it than these obvious differentiators...
Business Introductions -- Foibles and Fixes
Some people’s business introductions are a joy to listen to; they clearly articulate who they are, what service or product they offer, and who they provide it for. Their message is compelling, entertaining, and memorable. And others, well, do none of these things. A great introduction is important to have right now, whether you’re in business for yourself or not. Jobs and clients are a little less abundant these days, so people have to work even harder to differentiate themselves and be heard above the din of competition. So here are some introduction foibles and fixes to help you make the positive impression you want, and inspire your listener(s) to listen some more!

Teaching The Big Boys To Think Small
Last week I told you about a recent report from The Conference Board that has a lot of big company CEOs concerned about competition from smaller, more innovative and entrepreneurially-minded companies. To refresh your memory, The Conference Board's CEO Challenge 2004 reported that 87% of the 540 global businesses surveyed cited innovation and enabling entrepreneurship as priorities for their companies, and 31% considered these issues of "greatest concern.”
Position your brand as category leader
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.

Other differentiators Related Articles

Sales Force Alignment with Market Strategies
Most companies differentiate between inside and outside sales; domestic and international sales; products and services; equipment and consumables, etc. But if you are into breaking down processes, approaches, market strategies and positioning, there is more to it than these obvious differentiators...
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