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diggs Tagged Articles
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The 80-19-1 Rule
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| I expect that many of you are familiar with the Pareto principle (also known as the 80–20 rule.) If you aren’t, the simple definition is that for many phenomena 80% of the consequences come from 20% of the causes. Or – more practically – 80% of your company’s revenue comes from 20% of your customers, or 80% of your problems come from 20% of your customers, or 80% of your employee problems come from 20% of your employees. While it’s overused, it’s a good rule of thumb. |
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A Gazillion Tweets, but What Makes the Cash Register Ring?
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| Tweeting gets consumers all fired up. YouTubing is what a pries the credit cards out of the billfold/purse. Facebooking is where it is at to bring seller/buyer together. Blogs have the real street cred where serious people go to find out the scoop. Robust web sites are an absolute have to if you're going to be serious about separating a consumer from his/her dollars.
If you think consumers are confused you should be on the other side of the desk!
Marketing people are having a helluva time efficiently and effectively reaching the buying public -- corporate and individual -- to sell hardware, software, solutions.
It's horrible in the store because everyone is hollering price. Sales people seldom know enough about the individual product to be of real help. Your mom doesn |
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Other diggs Related Articles
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GCD Explains Direct Mail Basics
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| Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail. |
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