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To 'Monetize' You Must First 'Productize'
Companies looking to expand and grow would be wise to clearly identify what services or products they offer. Productizing is identifying the the services offered or goods distributed by a company for promotional purposes as "products," AND converting an idea, process, area of expertise, etc. into a marketable and salable product. Companies can expand their potential to monetize through articulated personal branding.

Other digital identity Related Articles

Shed Your Leadership Identity
Our identity is usually formed and adopted when we’re younger in response to an event or experience that didn’t turn out the way it “should” have. The identity gets reinforced over and over again because it produces results for us. This article gets you thinking about your identity and decisions you have made or could have made.
Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Going Native: The Digital Immigrant Phenomenon
If you’re reading this, and are therefore using the Internet for information or research, then you are probably a ‘digital immigrant’. Sound strange? Well, we could assume that anyone that is aged over approximately 25 years and uses the Internet on a regular basis is a digital immigrant. After all, as a general definition, you are a digital immigrant if you were not born into the ‘digital age’ of computers, the Internet, email, mobile phones and the like, but have taken on these concepts as a natural part of your everyday life. Sounds like most of us out there, doesn’t it.
Identity Theft Targets Children
Identity theft is on the rise and it is not only adults who are at risk of having their identity stolen and their credit ruined. Children are targets as well.
Branding Concepts
Branding is one of the most important aspects of a business. It is the identity of the company and as such needs a great deal of respect and work put forth for every aspect of a company. This identity is transferred to each product or service a company puts forth, creating a strong image or brand.
Look Within
We have taught our selves to preserve our identity even in failure and so the things that can save us will often appear to threaten us or threaten the identity we have become so attached to.

Rebel’s Ranting: The Digital Wolf
There's a new breed in our digital world. I call it the Digital Wolf. We all know them. Digitally met and connected associates disguised as coaches and mentors and givers of self - talking the great talk and walking the all-about-me walk.
How Thieves Physically Steal Your Data!
Basically, the theft of sensitive information from companies can happen in two ways: physical data breaches or online breaches of security. Physical identity theft refers to cases where the identity thief needs to get in close to their targets or to the information they are trying to obtain. These sorts of identity theft efforts include dumpster diving to search for documents which contain information such as account numbers, social security card or credit card numbers, addresses and like. Basically, any information which contains personally identifying information on a customer, vendor or employee is of use to identity thieves. Mail may be stolen or thieves may pose as company

Digital Video Formats-Codecs Compression and CCTV Video
Digital video, which has many formats, is a highly beneficial tool for businesses and courtrooms. My goal is to help you understand digital video with regard to closed circuit television systems and its many formats. Here is a brief catalog of digital video file types so you better understand how digital video is used.
Microsoft®’s Forefront Review
Microsoft ‘s Forefront Identity Manager (FIM) 2010 provides IT with the tools needed for identity and access management through a SharePoint-based policy management console. Microsoft correctly targets the importance of identity management for users, devices, and services due to cyber attacks, regulatory mandates and privacy protection compliance. While FIM 2010 is designed around secure identity management, the logical question follows: How is the user properly identified during Windows authentication?
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