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Digital Marketing Trends 2010: Buying Process
OUR BUYING PROCESS is changing. The way we make purchasing decisions is changing. And technology is making that happen. A few years ago, when considering buying a car, most people would check out several dealerships and quite possibly the “Consumer Guide” before making a decision. Dial the calendar a few years ahead and think… When is the last time [...]

Web Design Progressively Gets More Sophisticated
The origins of web design go back to the early days of the internet. When Marc Andreessen created the web browser and co-founded Netscape the world began to take notice of the vast possibilities that the internet offered for communication. The HTML format allowed web pages to include images and this was a large step in the evolution of web design.
Gen Y Marketing
Generation Y also called Millennial generation includes all born between 1977 and 1998. The way of living of this generation is a bit (read: a lot) different and has began to enter the workforce. It is not only funny to know that members of this 75 million person group were raised and are being raised at the most child-centric time in our history and the impact to marketers is undeniable. :) To market your product / service to this genetation, it is vital to understand the way they live and what marketing concepts do they accept and what they consider as funny. Lets understand them better and learn ways to approach!

Web 2.0 and Marketers
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement. "Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.
2010 DMA Digital Marketing Days
DMA Digital Marketing Days focuses on the turbulent, dynamic and exciting times for the world of direct marketing.
Digital Marketing
Simply "Digital Marketing" = Marketing through "mobile devices" + "Internet". If blogspot allows a few GBs of space for a post, then we can probably think of expanding the latter two quoted words. Mobile devices may include a basic mobile phone, blackberryz, iPad etc and Internet includes Email marketing, Affiliate, popups, referrals, social media and so on. The effectiveness of communication through these mediums depends on how innovative one is, there are no limits in ways one can use these mediums. Digital marketing is a term that has been around for quite sometime but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. However, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams.....
Less is More
The web and digital marketing has given us the chance to deliver more content than ever before. Content that our audience can use to get to know us, our products and our value. That's great news. At least it should be. The problem? We overwhelm our audience, giving them too many options, too many different aspects and angles - and we lose them. We just plain drown them in too much information.
Leave Your Ego at the Door, Please
It can take years to develop a relationship based on trust and loyalty. In this case it may have only taken one phone call to diminish years of partnership.
Digital Branding is Great ... But Don't Forget The Strategy!
It has come to my attention recently that many clients are getting frustrated with all the "Social Media experts" because they forget about the strategy. You cannot be enamored with "doing something just to do it." Please remember that e-mail campaigns, Twitter updates, Facebook pages, blogs, and any other digital marketing tool is just that ... a tool ... a vehicle to further your engagement with your consumer. One thing everyone needs to remember: you can't forget the strategy.

Six Ways To Make Your Marketing Count
Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts.

Peanut Butter Manifesto: Are you spreadable?
Exploring three key pieces of spreadable, sharable content: Accessing your network's network, Understanding the mechanics of social media and Asking.
Using Retail Freebies For Digital Marketing Success
Using freebies is a great way to accomplish a few important goals. Both online and offline companies have implemented freebies in their marketing strategy for years. For the most part, freebies are used to influence consumers to spend more money on items that are associated with the free item. However, there are other reasons why companies use this method of marketing to push sales.

Digital Marketing For Retail - Leveraging Couponing and Sampling
To maximize profits during off-seasons, retail business owners must make creative marketing campaigns that utilize various types of strategies. Two of those methods are product sampling and coupons. By implementing these two marketing methods, business owners create major lasting impressions on customers subconsciously.

Other digital marketing Related Articles

Avenue A Razorfish 2008 Digital Outlook Report
Avenue A Razorfish released the 2008 Digital Outlook Report yesterday. The purpose of the report is to help Avenue A's clients understand consumer behavior in the digital space. In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting. Here are some tidbits from the report:
Using Sense of Urgency And Fear Of Loss On Business Webinars
When conducting business webinars it is important that you promote the reasons why your listeners need to buy now. You need to create a reward system for customers who take action. Whether you are marketing online or marketing offline, whether you are marketing a service, marketing a physical product, or selling digital products, there must be a sense of urgency. There must also be a loss for those who do not buy now.
Going Native: The Digital Immigrant Phenomenon
If you’re reading this, and are therefore using the Internet for information or research, then you are probably a ‘digital immigrant’. Sound strange? Well, we could assume that anyone that is aged over approximately 25 years and uses the Internet on a regular basis is a digital immigrant. After all, as a general definition, you are a digital immigrant if you were not born into the ‘digital age’ of computers, the Internet, email, mobile phones and the like, but have taken on these concepts as a natural part of your everyday life. Sounds like most of us out there, doesn’t it.
2010 DMA Digital Marketing Days
DMA Digital Marketing Days focuses on the turbulent, dynamic and exciting times for the world of direct marketing.
Digital Marketing
Simply "Digital Marketing" = Marketing through "mobile devices" + "Internet". If blogspot allows a few GBs of space for a post, then we can probably think of expanding the latter two quoted words. Mobile devices may include a basic mobile phone, blackberryz, iPad etc and Internet includes Email marketing, Affiliate, popups, referrals, social media and so on. The effectiveness of communication through these mediums depends on how innovative one is, there are no limits in ways one can use these mediums. Digital marketing is a term that has been around for quite sometime but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. However, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams.....
The New Small Business Marketing Landscape Of 2011
Digital marketing has become VAST. Marketing techniques constantly have to evolve and change with changing times; as the consumers evolve, so do the means of reaching out to them. Today’s consumers belongs to a digital age.
Rebel’s Ranting: The Digital Wolf
There's a new breed in our digital world. I call it the Digital Wolf. We all know them. Digitally met and connected associates disguised as coaches and mentors and givers of self - talking the great talk and walking the all-about-me walk.
Making the Most Out of Social Media for Your Organization
In terms of marketing, digital marketing can help tremendously…if done right. For instance, page activity doesn’t always equate to new sales or qualified candidates for position openings. For organizations just testing out the waters of social media, this can be very frustrating. How does one use Social Media to his / her organization’s advantage in this digital age?

Digital Video Formats-Codecs Compression and CCTV Video
Digital video, which has many formats, is a highly beneficial tool for businesses and courtrooms. My goal is to help you understand digital video with regard to closed circuit television systems and its many formats. Here is a brief catalog of digital video file types so you better understand how digital video is used.
5 Ways to Use QR Codes to Increase Your Online Visibility
First developed in Japan to track car parts, QR codes have now found their way into mainstream marketing. While they're too new to determine their staying power in marketing, they offer some great opportunities to increase your traffic and your online visibility by linking the physical world to digital marketing. Here are 5 ways you can use QR codes in your marketing:
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