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Lesson #1: Stretch Your Brand
“It's something that will never be finished,” Disney once said of Disneyland. “Something that I can keep developing and adding to.” Disney was a management mastermind, a pioneer in the field of branding and merchandising. Constantly thinking of how far he could stretch the Disney brand, Disney set new industry standards for his ability to capitalize on his name.

Presentation And Writing Skills Training Yields Effective Business Communication Skills
The key to effective business communication is getting to the point, what Navy SEALs I worked with in a seminar called BLUF -- bottom line up front. Whether trying to sharpen your business writing skills or presentation skills, the key is to tell your reader or audience what you want (or what you want them to understand) and then tell them why that's important. For any writer practicing effective communication, that starts with "five Ws and one H" -- who, what, when, why, where and how. The SEALs understood that all their hard-won knowledge has little value if they can't develop the communication skills to share it with the people who set policy, spend money and make far-reaching decisions. And those people are busy, so communication training, whether for writing skills or presentation skills, has to focus on brevity,

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