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Are You Guilty of Shotgun Marketing?
"Shotgun marketing" is basically going about marketing your business without a strategic plan, complete with measurable and meaningful outcomes, strategies, and specific action steps, as well as a plan for consistency. The cure for the shotgun approach to marketing is "Lifetime Laser Marketing." Read on to learn more...

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MISSION IMPOSSIBLE
My favorite line in Mission Impossible II is when Anthony Hopkins says to Tom Cruise after a comment on the difficulty of something; "this is mission impossible, so difficult should be a walk in the park for you."

Dinner at Ron's
I recently had the pleasure of participating in a dinner at Ron and Miri Gutman's home in San Francisco. Ron is the Founder & CEO of Wellsphere, and he and Miri were the perfect hosts. I had a BLAST cutting wood before the dinner. I went for a great run and came back to find a stack of wood, which Ron caught me chopping. It felt like when I was a kid and dad and I used to do it back home.

My Cousin Vinnie - The Salesman
While on a cruise we experienced a very professional sales person. Here's what he did and how he did it.

Always on (everybody markets)
I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
Sales Lessons From A Cruise
Sales lessons are everywhere if you are observant - even on a vacation cruise to the Caribbean.

Excel in Customer Service. Do you Want to Keep or MAKE History?
Recently I had the opportunity to stay a few days in Philadelphia. While there, a group of us decided to have dinner at a unique, historical, tavern. The atmosphere was haunted by the steps of George Washington as his group sauntered outside after dinner while the band set up to play at the ball celebrating the signing of the Declaration of Independence. Everything surrounding us had been replicated in great detail. Time was even taken to create period costumes for our "servers" of the meal. They were intent on keeping history. We were so excited and awed to be able to mingle and chat in such an inspiring room---and then came the "yesbuts".

You Have the Right to...Ask for Help!
You Have the Right to...Ask for Help! In my seminars I often tease that some women believe they were born with a tattoo that says, "I can do it all"...or "I must do it all." I then ask for someone to show me that tattoo. Although we all laugh, it's not a laughing matter. The sad fact is that 67 percent of working mothers in America come home and make dinner all by themselves. Worse yet, 72 percent of them clean up after dinner, again all by themselves. Let's look at the younger generation. My children have known since they were small that there's no such thing as the "Kitchen Fairy." Food doesn't magically

Cruising Trends for the Near-Term Future
The cruise industry has earned a greater share of mind---for better or worse
Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
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