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Getting More Bang for your Marketing Buck
Small and start-up businesses don’t usually have the resources for a huge advertising campaign, chances are you don’t have an extensive cash allocation earmarked for promotion, or you’ve tried many different advertising approaches but still haven’t hit on a really successful campaign yet. You aren’t alone! Advertising is extremely expensive and even with adequate funding, it is difficult to develop successful advertising campaigns. And, with an increasing number of companies advertising through every imaginable communication avenue, it is becoming increasingly hard to attract the attention of consumers.

Other direct mail campaigns Related Articles

Why You Should Use Direct Mail
With the explosion of the internet and the high cost of postage many businesses have opted not use direct mail. Online marketing is very powerful but if you don't market off-line you are missing a wealth of opportunities. Direct mail is still one of the best ways to reach your target audience.

How to make an email campaign work
Email campaigns are becoming more and more popular now and are replacing direct mail as a method of contact with potential customers. But what are they and how can you make them work for you?
7 Ways To Improve Direct Mail Response
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
RFM - Recession Proof Your Marketing Spend Today!
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy.
Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
Build Your Business Faster With Direct Mail Advertising
Using Direct Mail Advertising can be an effective, inexpensive ad strategy for growing your business. Campaigns need to be interesting and informative; should be mailed to the same prospects again-and-again; and for best results, followed-up with phone calls.
Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
Direct Mail The Numbers Game, part two
In an earlier article, I talked about direct mail and some of what you need to know to be successful at it. In this article we'll take a look at three of the key parts of a direct mail package, the sales letter, response device and brochure.
Direct Mail Is Not For The Faint Of Heart (Nor Weak Budgeted) Network Marketer.
: Direct mail cannot be done cost effectively by the average network marketer. With costs approaching .60 per recipient (when you factor in mailing list rental, label production, printing and postage), and the average consumer receiving over 3,000 advertising messages per day, is it any wonder why direct mail response rates are so low?
Email Marketing Made Easy #04 - Lead Generation
Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

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