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direct mail marketing Tagged Articles



Dressed for Success: L.L. Bean Takes On Retail
Bean had designed the Maine Hunting Boot to solve his own problem of wet feet, but once it was created, he knew it was going to be a hit. He was so sure of its innovative design that he even paid the hefty sum to have it patented. Once the local shoemaker had made a few more pairs, Bean began to promote his product.

Six Ways to Boost Response on Your Surveys and Gain More Useful Information
If you take the time and trouble to do a survey...these easy steps will increase your responses and provide more valid data. So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for.
Postcard Marketing - Good Things Come in Small Packages
Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination.

Six SanitySaving Scenarios to Turn a Massive Breakdown into a Powerful Business Breakthrough
I've learned over the years that a breakdown means that something very valuable is happening – I have new insight into how I can improve my process, my attitude, or my belief so that problem never happens again. The bottom line is that life happens and breakdowns will occur. We have all heard the saying, "breakdown, breakthrough." So take those challenging situations and look for the opportunity to strengthen your personal mindset and your business systems.
Marketing Home Business More Than Handing Out Cards
For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive...
Marketing Tip - The Top 6 Biggest Marketing Mistakes
Marketing Tips - The top 6 marketing mistakes - avoid them and watch your marketing results go up. Get 5-10 times more customers immediately.

Other direct mail marketing Related Articles

Why You Should Use Direct Mail
With the explosion of the internet and the high cost of postage many businesses have opted not use direct mail. Online marketing is very powerful but if you don't market off-line you are missing a wealth of opportunities. Direct mail is still one of the best ways to reach your target audience.

eMarketing
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5 to 35% depending on the industry and format. Response rates for traditional mail averages in the 1 to 3% range.
RFM - Recession Proof Your Marketing Spend Today!
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy.
Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
How to correctly use direct mail to generate SaaS leads
To produce the best results for a direct mail program for marketing SaaS, there are several very powerful direct mail strategies you will need to follow to increase your response rate. These strategies will produce great results for all sales letters, not just SaaS...
Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
Direct Mail The Numbers Game, part two
In an earlier article, I talked about direct mail and some of what you need to know to be successful at it. In this article we'll take a look at three of the key parts of a direct mail package, the sales letter, response device and brochure.
Direct Mail Is Not For The Faint Of Heart (Nor Weak Budgeted) Network Marketer.
: Direct mail cannot be done cost effectively by the average network marketer. With costs approaching .60 per recipient (when you factor in mailing list rental, label production, printing and postage), and the average consumer receiving over 3,000 advertising messages per day, is it any wonder why direct mail response rates are so low?
Email Marketing Made Easy #04 - Lead Generation
Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

Secrets of marketing your business with direct mail
I am a marketing consultant and I was recently asked by a major business publication my advice for how to market a SaaS (software as a service) company using direct mail. Although my answers below are focused on the SaaS company, these direct mail marketing strategies can be used by all businesses.
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