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Small Business Advertising - How Baseball Theme Direct Mail Campaign Hits Home Run
It's fun to take a promotional medium, like direct mail, and turn it into a winning campaign. Feel free to use this idea for your business, or create something like it.
Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
Secrets of a Master: Why This Headline Works
Secrets of a Master: Why This Headline Works Michael Masterson shows you one small change that gives your headlines more power. Quick Tip: How to Connect with Potential Clients through 5 Million Contacts Will Newman explains how you can use professional networking sites to build your business. An Exclusive Interview with Jen Stevens, Travel Industry Expert Top travel writer and copywriter Jen Stevens shares secrets to writing better copy for travel promotions. Eight Secrets for Reaching Your Travel Prospect Heather Robson weighs in on how to better connect with your travel prospects.

Other direct mail promotions Related Articles

Why You Should Use Direct Mail
With the explosion of the internet and the high cost of postage many businesses have opted not use direct mail. Online marketing is very powerful but if you don't market off-line you are missing a wealth of opportunities. Direct mail is still one of the best ways to reach your target audience.

Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
How to correctly use direct mail to generate SaaS leads
To produce the best results for a direct mail program for marketing SaaS, there are several very powerful direct mail strategies you will need to follow to increase your response rate. These strategies will produce great results for all sales letters, not just SaaS...
A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
Direct Mail The Numbers Game, part two
In an earlier article, I talked about direct mail and some of what you need to know to be successful at it. In this article we'll take a look at three of the key parts of a direct mail package, the sales letter, response device and brochure.
7 Questions Your Home Page Must Answer
There's a time-tested school of thought professional direct mail copywriters draw upon to inspire them to create attention-grabbing and compelling promotions. It goes like this: Picture your prospect sorting through his or her daily mail standing over a trash bin. The primary objective is simple: dump as much of the stuff as possible. A similar approach is used by people looking for products and services on the internet. Your prospect arrives at your web site with his or her finger on the mouse. Here are some guidelines on how to prevent them from clicking away giving you an opportunity to make a sale.

Direct Mail Is Not For The Faint Of Heart (Nor Weak Budgeted) Network Marketer.
: Direct mail cannot be done cost effectively by the average network marketer. With costs approaching .60 per recipient (when you factor in mailing list rental, label production, printing and postage), and the average consumer receiving over 3,000 advertising messages per day, is it any wonder why direct mail response rates are so low?
Email Marketing Made Easy #04 - Lead Generation
Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

Secrets of marketing your business with direct mail
I am a marketing consultant and I was recently asked by a major business publication my advice for how to market a SaaS (software as a service) company using direct mail. Although my answers below are focused on the SaaS company, these direct mail marketing strategies can be used by all businesses.
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