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Guerrilla Tweaking
Usually, the best and most successful marketing is not created right off the bat. Instead, it’s the product of improving with minor but crucial changes in details.

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
Three Ways to Start a Conversation and Finish with a Sale
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.
The Joel Roberts Way to Make Profits from Problems
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?
The Death Grip Method
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after this you usher in the "Buy Now" button. The Death Grip Method is to be used in the last 5 days building up towards the launch.
Data Strategies Checklist
From taking a hard look at your customer data to negotiating better pricing with your data providers, this article is designed to help you make an honest assessment of your data and the money that you spend on it. Our hope is that it will generate some good ideas for your next marketing campaigns!
Is is SPAM or Your Direct Marketing Approach?
This article gets to the heart of how to not be seen as a "Spammer." If you conduct e-marketing campaigns, sometimes it's tough to get your message read. Here are some interesting statistics why this is the case -- and some helpful pointers to utilize e-marketing EFFECTIVELY in your direct marketing plan.
The Shift from Push to Pull Marketing
There is a definite shift going on today in direct marketing. Today, more than ever, it is very important to create a compelling reason for people to seek YOU out . . . as opposed to the other way around.
Baby Boomers are Technologically Savvy!
This article discusses how to better market to Baby Boomers (the largest generation). It also talks about the importance of marketing effectively to the (unprecedented) six generations that are alive today.
Has Anyone Ever Called you a Junk-Mail Queen (or King)?
This article discusses the best way to utilize e-mail marketing campaigns so that you can get your business's emails read. There is a lot of competition with SPAM out there -- and there are several things you can do to ensure that your prospective customers are reading your important messages.
Consider Randomized, Real Time Testing
This article talks to the importance of testing various part of your direct marketing campaign to determine the best offer, author, idea, etc. Testing can prove to be invaluable, and can save your business both time and money.
Direct Marketers Resumes: The Masters of Many Domains
This article talks about how those who manage the direct marketing efforts for their firms are taking on more responsibilities than ever before. The key take-away here is not to forget to focus on the effectiveness of your campaigns -- even if you have to consider hiring outside help to do it. Campaign effectiveness measurement is more important than ever!

Other direct marketers Related Articles

IT\'S ALL A MATTER OF TIMING
How direct marketers can make their mailing work.
Student Marketing -- I Want My Video Content!
This article discusses how College Students have embraced online video in increasing numbers. This is an important segment to many of us direct marketers and it's nice to know that there are unique channels that we can use to effectively communicate with this population.

Direct Marketing and the Economy
This article looks at how the economy is impacting us as direct marketers and the importance of planning for it in 2008.
Brainstorming a New Business Concept
Learn how idle conversation sparks an idea that transforms into a possible new business opportunity for Direct Marketers.
RFM - Recession Proof Your Marketing Spend Today!
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy.
Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
The Best Home-Business: MLM versus Direct Sales
When trying to decide on which home business to start working with to generate additional income, many times it comes down to making a decision between a standard MLM program and a program designed with more of a Direct Sales model. It is important to know the differences, because you need to match the program you choose with the goals you have set for your home business. Many of us who make our living online, still debate what is the difference between network marketing and direct sales. Even so, the vast majority of experienced network marketers would define these terms as follows:

IT’S TIME WE LEARNED A VALUABLE LESSON FROM ADVERTISING
Here's a valuable lesson direct marketers can learn from the field of advertising.
Video Marketing: Making YouTube-friendly Teasers
Helping to direct marketers through the video aspect of successful marketing.

Why Network Marketers Desperately Need to Niche Market
If ever there was a group that desperately needs to niche market, it's network marketers. According to the Direct Selling Association, there are 16.1 million people in North America, 70 million worldwide, involved in the direct selling industry, and 97% of them never get to break even. 97 of every 100 network marketers fail in the traditional system, and 80% quit in the first 90 days.
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