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director of marketing Tagged Articles
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How to build a distributed marketing team
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| I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say... |
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Embracing Change to Have the Career You Want
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| Changing careers, going back to work and going back to school is a wonderful place to be. Yet it can be so scary leaving what we know and are familiar with. This place is often called your “comfort zone.” Strange, isn’t it, to use the term “comfort zone” when being there can cause us to experience so much discomfort doing those things that cause stress and even illness? I felt the tug and pull of wanting to move on to something new during my tenure in marketing and administrative positions. The tug to stay put is strong. “Don’t rock the boat,” I was told by family and friends who were only trying to think what was best for me. Getting a regular paycheck and maybe some benefits is seductive. And to be pulled toward something new is also seductive with its own series of concerns and doubts. |
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Sales Dilemma: Risks Aren't Scary Once You Take Them
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| Avoid the sales dilemma and don't shy away from taking risks. See this example of what happens when you meet the big risks head-on. |
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Other director of marketing Related Articles
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Financial Supply Chains: Member Question & Survey
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| Network Member Question:
What does the term "financial supply-chain" mean to you?
Enrico Camerinelli, Finance Director Europe's consultant editor for supply-chain has developed a short online survey on this subject - should take a couple on mins for you to complete - would be grateful if you could take time out to complete - the web link to the survey is as follows:
(Note: to access the survey, please contact the author)
Look forward to hearing your views
Question Submitted By:
Steve 'Dunkerley'
Project Director - Finance Director Europe (FDE)
United Kingdom
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Sales and Marketing is 24/7
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| Last week there was an article on Forbes.com titled Genuine Business Lessons from Donald Trump by Shaun Rein, who is the founder and managing director of the China Market Research Group. He writes for Forbes on strategy, leadership and marketing, and I found his insights to be right on. |
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The 10 Worst Mistakes on Twitter
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| If you're a business-owner, entrepreneur or marketing director, you're probably interested in learning the ins and outs of using Twitter. Some of your questions may include "How can I use Twitter for my business?" or "How can I use Twitter for marketing?" Another question you might ask yourself is "How should I NOT use Twitter?" In other words, what are the most common mistakes with using Twitter?
This article answers that by providing an overview of the 10 worst mistakes on Twitter. Hopefully, by understanding how NOT to use Twitter, you can eventually become a Twitter Power User. |
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Getting creative about flexible working
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| The advertising and marketing industries are renowed for their last minute bursts of frantic activity as deadlines loom. It doesn't have to be that way, though, says Gary Reid, managing director of Nude, a UK-based creative company.
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How to build a distributed marketing team
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| I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say... |
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What skills should a sales director possess?
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| Being a sales director is one of the toughest jobs around, or it can be. If the company were a car, the sales director would be responsible of planning the trip, keeping the driver from making a wrong turn while on the trip, making sure that the car doesn't run out of gas and doing all of this while keeping the kids in the back seat happy and not throwing things at the other passengers.... And somewhere along the way someone needs to stop and go to the bathroom. |
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Franchising Begins to Bite in India
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| Western style franchising is starting to have a major impact on the Indian business scene. Rod Young, Executive Director of DC Strategy and the Program Director of Franchise India 2009, explains why franchising in India is growing rapidly and Aussie firms are positioning themselves to grow. |
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Thought leadership insights from global expert
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| Fiona Czerniawska, is one of the foremost global authorities on thought leadership, particularly in the management consultancy space. There are few people who understand as much about thought leadership. She is the founder and managing director of Arkimeda and one of the world's leading authorities on the consulting industry. She has authored numerous management reports, books and articles.
She is also the Director of the Management Consultancies Association's Think Tank, she is a Programme Director for the Centre of Management Development at London Business School, and also lectures at Kingston Business School in London and Haarlem School of Advanced Management Studies in Holland.
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Director Dinner Discussions of the SAN kind
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| Im sure the switching folks from the various camps all have their different views, and if you follow marketing fundamentals, as a vendor you want to position yourself as something new and different to own a market or category. Hence when the discuss turned to why these new platforms were or were not directors and how they were something more, it reminded me of where we were in the industry about seven years ago when the director vs. switch debates raged. So with that in mind, when I was asked as to what I thought a director was vs. a switch, my answer is this:
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Leaders Make it Happen
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| After heated meetings and many warnings to clean up the community group's problems, the director was finally fired. While cleaning out his office, he met his eager new successor. "There are three sealed and numbered letters in the top drawer of this desk," he told the new director. "I left them there as my parting advice to you. Open them in order when you're really in trouble."
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