|
|
Like this article? PLEASE +1 it! |  |
|
discount coupon Tagged Articles
|
The Importance of Permission
| |
| Sometimes the student becomes the teacher. That's exactly what happened
to me when Seth Godin, co-author of three books with me, authored his own
"Permission Marketing: Turning Strangers into Friends and Friends into
Customers." It changed my entire outlook about marketing and can
dramatically change the beauty of your bottom line. |
|
|
Marketing – How Do You Know What Is Working?
| |
| If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working? |
|
Other discount coupon Related Articles
|
How to Turn a Request for a Discount to Your Advantage
| |
| When a prospect asks for a discount, what do you do?
Many of us simply give it and accept a lower profit on the sale. This is fine if you
have a clear reason for giving it. Perhaps you wanted to keep a competitor out, or
you never intended to charge the full price you asked for, but what do you do if you
don't want to give the prospect a discount and do it simply because you fear losing
the sale? |
|
|
Saying No Can Save You Money
| |
| Don't back down when customers want a discount - When was the last time you told a customer "No" when they asked you to discount? And how often are you prepared to walk away from a prospect when they ask for more than you are normally prepared to do? If you're like many sales people, your answers might be, "Not often enough." |
|
|
Cheaper
| |
| I just got an angry note from Anna in the Midwest. She read one of my books, got the coupon for unlimited free consulting by email and decided to cash it in. She sent me a note asking me to persuade her bosses that the best way to grow their resort was to lower prices. |
|
|
Starbucks Coupon
| |
| What does a lawsuit over corporate fraud have in common with conspiracy theories about the wireless future? At the bottom of both is nothing more than a simple Starbucks coupon. |
|
|
Lessons from Blockbuster: Total Access Takes Another Minor Misstep
| |
| Last week I received an email from Blockbuster notifying me that my ecoupon was ready. The email is great! It's only missing one thing; a link to the actual coupon. |
|
|
How Much Does The Customer Experience Matter?
| |
| After watching Jeffrey Pine’s video on authenticity and the power of the experience, I decided to conduct my own personal experiment. My lab was the realm of beauty salons.
For the last five years, I’ve gotten my hair cut at a local salon known for its fantastic client experience. Total cost of a haircut there is typically $60.
Yesterday, I took my appearance in my hands and headed to the local discount haircut chain where I paid $5.99 (with a coupon) for a trim. |
|
|
Online Marketing Strategies: Bonuses, Discounts, Coupons & Special Orders
| |
| There are any number of marketing strategies that can help you improve your sell-through ratio - regardless of whether you are selling online or offline. These include using bonuses, discounts, coupons and/or special orders.
Each of these approaches has an advantage, depending on the manner in which they're used. In fact, you can utilize a number of these in conjunction with each other...
There are some schools of thought that say that providing your clients and potential buyers with bonuses is better than offering a discount. I certainly full into this camp - I believe that offering a bonus is preferable to offering a discount!
Let's take a look at why. e A bonus is meant to attract people to complimentary (tie in) products or services, as well as encouraging the buy-through. |
|
|
The Discount Economy and It's Implications for the Future
| |
| What is the discount economy? How did we get here? More importantly, how do we get out? |
|
|
The fine print of Groupons goes both ways.
| |
| Who likes fine print? You're a consumer too so put yourself in your customers' shoes when you're creating your coupon offer. Make your terms and conditions reasonable and attractive and make them clearly visible in the main body of your offer. |
|
|
Franchise Success Through Loyalty Clubs
| |
| Coupons are another way to draw repeat franchise business from your existing customers. If you conclude a customer’s visit to your location with a great coupon, you will greatly increase the odds that they will return to your location to use the coupon in the future. After all, why would they visit your competitor when a trip to your location is going to be cheaper with the coupon they hold?
|
|
Featured Article
by: 
How to find the right Opportunity and why 97% fail! Part II
I Need to Read My Own Book
Fear Factors in Small Business: Sales & Marketing
Pricing strategies
Start Off The New Year With A Low Cost Small Business Franchise
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.