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Pioneering Efforts: Johnson Fulfills his Vision
Johnson’s stint at Supreme Liberty Life Insurance had inspired him to go off on his own. He had the desire, he had the energy, but what he was sorely lacking was capital to start his company. Few were eager to give their money to an unknown African American entrepreneur with little previous experience in the business world. He even tried his luck with the First National Bank of Chicago, which he had approached for a $500 loan. “I’m one of First National’s premium customers today,” Johnson later recalled. “But the assistant to the assistant that I managed to see in 1942 laughed in my face. ‘Boy,’ he said, ‘we don’t make any loans to colored people.’”

Other discount subscriptions Related Articles

How to Turn a Request for a Discount to Your Advantage
When a prospect asks for a discount, what do you do? Many of us simply give it and accept a lower profit on the sale. This is fine if you have a clear reason for giving it. Perhaps you wanted to keep a competitor out, or you never intended to charge the full price you asked for, but what do you do if you don't want to give the prospect a discount and do it simply because you fear losing the sale?
Saying No Can Save You Money
Don't back down when customers want a discount - When was the last time you told a customer "No" when they asked you to discount? And how often are you prepared to walk away from a prospect when they ask for more than you are normally prepared to do? If you're like many sales people, your answers might be, "Not often enough."
WHAT IS YOUR TIME WORTH TO YOU?
Excerpt: The following is a true story. For starters, I like to answer my own phone for the purpose of studying the phone and sales skills of the person who is calling me. About three weeks ago, I received two calls from the same, large financial newspaper and both people were trying to sell me subscriptions over the phone. We'll call this paper the DUM Daily Paper.

Email Etiquette - Is the Money Really in the List?
There's so many email subscriptions I have for different marketers. I read some, but not all. One thing I notice a lot is that there seems to be too much promotion and not enough information. I like to get information and learn new things on how to build and grow my business. I don't want to be sold to every time I read their emails. There needs to be a balance of information and promotion when you send out your newsletter to your list of subscribers.
How to Get Attention with Your Direct Marketing Mailers
Today we’re bombarded with all kinds of mail: bills, junk mail, magazine subscriptions and notes from family and friends. And we all sort it in a similar way…into priority stacks of the good, the bad and the ugly!

Develop The Relationship With Your List - Be A Better Communicator
Communicating successfully with your list, no matter the size, is the key doing business online. Managing subscriptions and unsubscriptions, checking bounce rates, being able to monitor open and click through rates are also as important.

Analyzing Competitive Ad vs PR Spending
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Read our Ad/PR Spending Guide to start tracking your media coverage and benchmark your ad/PR-spending ratio against your competitors.
Online Marketing Strategies: Bonuses, Discounts, Coupons & Special Orders
There are any number of marketing strategies that can help you improve your sell-through ratio - regardless of whether you are selling online or offline. These include using bonuses, discounts, coupons and/or special orders. Each of these approaches has an advantage, depending on the manner in which they're used. In fact, you can utilize a number of these in conjunction with each other... There are some schools of thought that say that providing your clients and potential buyers with bonuses is better than offering a discount. I certainly full into this camp - I believe that offering a bonus is preferable to offering a discount! Let's take a look at why. e A bonus is meant to attract people to complimentary (tie in) products or services, as well as encouraging the buy-through.
The Discount Economy and It's Implications for the Future
What is the discount economy? How did we get here? More importantly, how do we get out?
How satisfied are we with our service providers?
MaCorr Research has recently conducted a study to better understand consumer satisfaction with subscription based industries. Traditional newspaper or magazine subscriptions, along with emergency car services, enjoy the highest consumer satisfaction, while cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers.

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