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Does Social Media Effect your Brand Value?
Social media inundates people with so many brands, the playing field is diluted and consumers are much harder to impress. Thus, creating a huge difference between the way consumers and financial markets value brands. Plus, the landscape and the rules of PR and marketing have changed to the point that, it’s been said, ‘you no longer own your brand’. So many people are participating in public dialogues about brands creating this split in valuing. Advertisers used to tell us what to buy. Now we use the internet to research before we buy and find thousands of real people’s opinions and feedback. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public or simply using outmoded metrics.
How Much Does A Franchise Business Cost?
Spending the money to purchase a franchise isn’t an easy thing to do, particularly if you’re unfamiliar with the ins and outs of the business. If you feel you need a crash course in franchise costs, this is for you.
Leadership Taboos Exploring Credibility
Leaders are charged with getting things done through others, so we allow them great leeway. We expect our leaders to exert power, manipulate people and engage in political gamesmanship. We acknowledge their luxury perks and generous benefits. After all, most work extremely long hours. When they tout the merits of equality, collaboration and work-life balance, it's often a case of "do as I say, not as I do."

Sales Resistance and the Recession - 7 Steps to Turn Prospects Around
You learned the three R's when you were in grade school but selling in today's economy is about two R's - resistance and recession - and they are related. While resistance is always lurking in the background, the recession brings it to the forefront and your salespeople must be able to sell - despite it. Learn how your salespeople can get it turned around in this article.
Make Time for Sales`
The SBA states that 90% of all businesses fail in their first 5 years. They can blame it on location, credit, competitors, economy-- but the real reason is not enough business. Business owners wear many hats and can easily make excuses for being busy. But they must focus on that top line, or little will make it to the bottom.

The $100,000 Question
"So, what do you think my web-based business worth?", someone recently asked me. I questioned them about previous year’s income, expenses, traffic, page rank, and the amount of effort they put into the business.
The Best Time to Do Anything: What You Need To Know to Operate at Your Best
Do you find it difficult to awake in the morning, hard to concentrate in the afternoon and find it impossible to sleep at night? Do you know your optimum time to be creative or productive? Find out how your body clock can make or break your work and business life and how you can use your energy levels to create your best work at the best time.
The Greening of Procurement (Part 1)
In my extensive travels to exotic locales (alright Calgary may not be exotic but it is certainly a great place to visit), purchasing professionals who have attended one of my conferences have rarely if ever broached the subject of environmentally friendly (re green) procurement practice. Burdened by the more pressing challenges associated with unnecessarily complex initiatives that are behind schedule and over budget, one can certainly understand the reasons for the paucity of inquiries.

Strict compliance in letters of credit transactions
A short note on the business efficacy of the rule of strict compliance in letters of credit transactions

Business Coach or Executive Coach: These are the Top 7 Reasons Why You Need A Pricing Schedule
Are you a business coach or executive coach? Do you have a pricing schedule? If your goal is to increase sales, maybe this is the place to start.
Marketing: Practice What You Preach
When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.

Other discrepancy Related Articles

Are Sales Cycles Really Getting Shorter?
I read an article that claimed that winning sales cycles are getting shorter. While I agree with everything else in the article, I questioned the 23% shorter because our substantial data does not support this claim. So where could the discrepancy be? Let's start with the author's statement, "from qualify to close has reduced by a little more than 23%".

How Your Actions Help You to Achieve Success
How often have you heard the phrase “walking your talk?” When that does not happen there is a disconnect. What you are saying and what you are doing are two different things. When you have a discrepancy between your words and your actions, your actions will be the truth. People will pay attention to what you are doing and disregard what you say.
Does Social Media Effect your Brand Value?
Social media inundates people with so many brands, the playing field is diluted and consumers are much harder to impress. Thus, creating a huge difference between the way consumers and financial markets value brands. Plus, the landscape and the rules of PR and marketing have changed to the point that, it’s been said, ‘you no longer own your brand’. So many people are participating in public dialogues about brands creating this split in valuing. Advertisers used to tell us what to buy. Now we use the internet to research before we buy and find thousands of real people’s opinions and feedback. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public or simply using outmoded metrics.
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