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Guerrilla Marketing as Sex
The whole idea of guerrilla marketing is to transform cold prospects into consenting partners. As with superb sex, marketers shouldn't be in a hurry, shouldn't direct their energies to disinterested people and must realize that the consummation of a loving relationship won't take place without proper wooing, without knowing exactly what turns on the prospect.

Seven crucial things to consider when starting an online business
These seven things will help you make an informed and confident decision when sorting through the multitudes of online business opportunities.
When It Comes To Marketing, Consistency and Discipline Beat Shiny Objects Every Time
When you are starting out in a new venture, all you want to know is what sort of marketing works so that you can focus on it 100%. Because there are so many options, you will be tempted to throw your efforts in 100 different directions and chase down anything that looks promising. As a result, you will find yourself chasing after each new "shiny object", abandoning avenues that will produce for you if you give them time. This is a classic path to failure. Instead of chasing the gurus, learn from what they do - spend the time to master each form of marketing before you chase the next best thing.

Get More Visitors in 48hrs Without Spending a Dime
If you have a website and are looking for FREE ways to drive more unique traffic to your website, I will show you in 5 steps how you increase your website's traffic within 48hrs. I've tried it and it really works.
Change Your Partners, Dos-à-Dos
One of the most frequent side effects of the midlife transition (for both men and women) is divorce. Although common, it is often preventable.
Small Business Interview Series Employee Benefits
Employee benefits are an important topic for many small business owners and managers. In the first installment of an ongoing series, I speak with benefits specialist Rachel von Sturmer, Principal at True Benefits Financial, about employee benefits best practices, trends and challenges.
How Can You Get Out of a Franchise?
The law tends to favor the franchisor over the franchisee when it comes to breaking a franchise contract, primarily because franchisors are able to limit their liability via UFOCs and franchise agreements with built-in clauses and disclosures.

8 Be-Attitudes of Holding People Accountable
The phrase "We've got to hold our people accountable" is uttered in every organization every day. The sad thing is that, in most cases, it carries a negative connotation. It means, "We need to catch our people doing wrong things and tell them those behaviors are not acceptable." I believe we can change the meaning of holding people accountable to one that is more balanced and not nearly as punitive. It is not just a matter of spin, it is a matter of attitude. I have a set of eight "Be-Attitudes" that can make a big difference if they are consistently applied.

Developing Strong Relationships on the Job
Finding the right position is only one piece of the puzzle that leads to job satisfaction. Have you ever heard someone say, "I’d like my work if it weren’t for the people I work with"? One of the greatest challenges in the workplace is getting along with other people. It hardly matters if someone is the best and brightest at what he does if he creates dissension in the office. Regardless of whether we’re hired to lead or be led, it is the ability to establish functional and healthy workplace relationships that can make or break our success and job satisfaction.
10 Tips to help you negotiate your price
Before you negotiate your price, first, step inside the shoes of your client and think about her fears – does she know she can trust you? How does she know you will deliver good value for money? Will you make her look stupid for buying from you?

Entrepreneurs Business Brokers and success
A few important issues to consider when looking for a Business Broker to help you buy or sell a business.
Introduction: Human Capital and Economic Development
Health and education are both components of human capital and contributors to human welfare. One index of human welfare, which incorporates income, education and health, shows that Africa’s level of ‘human development’ is the lowest of any region in the world.

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Self-Determination/Self-Affirming Beliefs
Free will is "the power or discretion to choose; free choice." It is the belief that man's choices ultimately are or can be voluntary, not determined by external causes.

Original Footage Vs. Digital Video Copies
As a video forensic expert, I want to examine original video when it is submitted as evidence in litigation. When anyone makes a copy, they have the discretion to copy only the video they feel is relevant instead of all the video recorded regarding the events that actually took place. It is crucial to preserve the original footage’s multiple views of the incident in case of necessary forensic examination. If I can prove scientifically that the original footage-needed to view the facts as they originally occurred-has been intentionally deleted, then I have served a purpose in that litigation.
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