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The Truth About Technology
You’re aware, as all guerrillas are, of how technology can strengthen your marketing. You’ve also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Don’t let those advancements overwhelm you. Very little becomes obsolete, but nearly everything becomes improved.
Remember The Little Things In Life
Think about it. If your watch is slow by just four minutes, that's not much--unless you've been warned that if you're even one minute late ever again you will be fired. Then four minutes is a lot.
Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

The Seeds for Financial Success are Planted Early
We all know that money cannot buy happiness. Nor is it the root of all evil.
New Eyes Transform Results
“Discovery consists not in seeking new landscapes, but in having new eyes.”~Marcel Proust In this article, we’re going to turn your problem on its head. We’re going to create dramatically different CONTEXT for your “problem.” Take your story and turn it around to its opposite. In essence, create an opposite belief. You may wish to create two or three of them.

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What’s Working Now!
Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the goods and you made payment to them. When you were done paying the full price you got your furniture, dishwasher or whatever. Christmas lay-a-way assured gifts for the kids. Over the years, the plan morphed into giving you the furniture at the point of purchase and making payments.
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