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Professional Sales Management - Key to Sales Success
In an environment where customer demands predominate, because competition is both relentless and increasingly international, the world of selling must accommodate a dramatically changed world of buying. Critically, sales management must catch up to this new world of selling. All too often, many sales forces are populated by dispirited, burned out salespeople and managed by short-term-oriented and narrowly focused sales managers. Indeed many sales forces are managed as if it were 30 years ago and the sales managers themselves were salespeople doing the work, instead of orchestrating the action.

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Professional Sales Management - Key to Sales Success
In an environment where customer demands predominate, because competition is both relentless and increasingly international, the world of selling must accommodate a dramatically changed world of buying. Critically, sales management must catch up to this new world of selling. All too often, many sales forces are populated by dispirited, burned out salespeople and managed by short-term-oriented and narrowly focused sales managers. Indeed many sales forces are managed as if it were 30 years ago and the sales managers themselves were salespeople doing the work, instead of orchestrating the action.

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