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Lesson #5: Make It A Business Less Ordinary
“To me it’s not about, ‘Todd, how did you do it?’ It’s why weren’t they doing it?” says McFarlane. “I always scratch my head; that boggles my mind more than anything else.” McFarlane might be modest in his admissions, but his route to success involved more than just doing something that others were not already doing. Rather, McFarlane took something ordinary and gave it a little something extra by taking away all the unnecessary extras.

SHOUTS For The ONE and ONLY
Here's a list of some organizations that have chosen my ONLY Statement to declare their distinctiveness...
Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
How to use advertising specialties to build your business
The role of give-aways and gifts in branding
THE WAY WE SEE THE PROBLEM IS THE PROBLEM
Some successful people do not worry about the ‘why’ it is happening and ‘how’ it is happening questions, their distinctiveness lies in putting why-s and how-s together. They do not get burned out by the concept of ‘problems’, their actions are powered by the ‘concept’ of ‘opportunities.’

Other distinctiveness Related Articles

THE WAY WE SEE THE PROBLEM IS THE PROBLEM
Some successful people do not worry about the ‘why’ it is happening and ‘how’ it is happening questions, their distinctiveness lies in putting why-s and how-s together. They do not get burned out by the concept of ‘problems’, their actions are powered by the ‘concept’ of ‘opportunities.’

Trademark Registration India
It is not any trade mark which is registrable. To be registrable the mark should be distinctive and should not be similar to any other trade mark registered for the same or similar goods or used by a competitor whether registered or not. In the case of a similar mark used by a competitor but not registered difficulties for registration will arise only if the owner of the mark chooses to oppose the registration. In choosing a trade mark therefore one has to see whether the mark satisfies the requirement of distinctiveness contained in section 9 of the Trade and Merchandise Marks Act, 1958.
Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

SHOUTS For The ONE and ONLY
Here's a list of some organizations that have chosen my ONLY Statement to declare their distinctiveness...
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