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Differentiating Between Price and Value
This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get.

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Always Steal from the Best
I'm a big fan of all things to do with the creative process, so the following unsurprisingly struck my fancy. It is from a fascinating BBC documentary on the origins of the original BBC version of The Office.

Lesson #3: Find Inspiration Around You
Despite his ability to create fantasy worlds and invent creatures the likes of which the world has never seen before, the secret inspiration behind Spielberg’s films is actually his everyday life. From his own childhood experiences to his current fatherhood role, Spielberg takes ordinary events and turns them into extraordinary tales. This is one of the key reasons why Spielberg’s films have been such a success. However out-of-this-world the stories he tells may be, there is always a unique simplicity in their messages.

Lesson #5: Follow Your Passion
“The only time I’m totally happy is when I’m watching films or making them,” says Spielberg.

Lesson #2: Try Personalized Promotion On For Size
As a child, Armani would eagerly await the trips his family used to make from his small town of Piacenza to Milan just to catch one of the latest films that had been released. “At the beginning I loved westerns and Italian comedies, but later I fell in love with the neorealist films that inspired my good friend Martin Scorsese,” he says. “It was like being transported from the harsh reality of life in post-war Italy to this magical place. The stars were so glamorous and larger than life that I wanted somehow to share in that.”

Creating an African film experience
Chadian filmmaker Mahamat-Saleh Haroun is dedicated to his craft. Like many African born filmmakers he is intent of furthering the African experience through film. Using his country, Chad, as a backdrop he is currently at work on another film that puts a face on the people who experience the challenges of living on the continent. A recent Washington Post article talks about the lengths to which he and his crew are going to make his movie Dry Season authentic. To some extent his filmmaking style is more documentary than entertainment. His previous films Bye Bye Africa and Abouna similarly put a face on the 30-year Chadian civil war.

Michael Moore – an evangelist for truth
Documentary filmmaker, Michael Moore, flexes his marketing muscle to challenge the status quo.

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

The Conspiracy Against Your Money Documentary
The Conspiracy Against Your Money documentary is sending shock waves throughout the financial world.

3 most important films for leaders and entrepreneurs.
With last week’s Academy Awards still top of mind Harvard Business blogger Anthony Tjan has put together a list of must-see films for entrepreneurs.

Lessons from \'The Girl With the Dragon Tattoo\'
The best-selling book "The Girl With the Dragon Tattoo" and its sequels were made into films in Sweden in 2009. Now, the U.S. movie version of the first book, starring Daniel Craig and Rooney Mara, opens in theaters this December.

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