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Tiger Woods, Personal Branding and Success
Creating positive personal impact is one of the competencies all successful people possess. You create positive personal impact by developing and nurturing your unique personal brand, being impeccable in your presentation of self, and knowing and following the basic rules of etiquette. Your personal brand should be uniquely you, but it should be built on integrity. Integrity is doing the right thing -- even when no one is looking. As Tiger Woods's case demonstrates, a lack of integrity can lead to serious consequences for a carefully crafted brand. Now, everyone is looking and most people aren't liking what they're seeing. So take a lesson from Tiger -- one he's learning the hard way, build your personal brand on integrity.
Lesson #1: A Happy Customer Is Your Walking Advertisement
“When this business was founded, it sought to win public confidence through service, for it was my conviction then, as it is now, that nothing else than right service to the public results in mutual understanding and satisfaction between customer and merchant,” said Penney. “It was for this reason that our business was founded upon the eternal principle of the Golden Rule.”

False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:
HOW BAD MARKETING KILLED A GOOD MAN
How important is it to do the right thing in marketing? In this piece we see that it is literally a matter of life and death.
Creative Ways to Market Your Business…
Marketing your business has become more important more than ever in this tough economic climate. I constantly hear business owners cutting costs to operate on a tighter budget. One of the biggest mistakes is cost cutting marketing costs. Marketing helps bring revenues in the door and this is the last area to cut. Below are some traditional and creative ways to market your business.

Why a Sales Manager MUST Evoke "The Law of Reciprocity"
For our purposes, the Law of Reciprocity states: If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return. It is in essence: "you reap what you sow". This is an irrefutable law and one that you should teach your salespeople. The question of will someone actually act upon it at a given time depends on who asks.

Reflection is The Breakfast of Champions
As we strive to create peak performance, one key element of the process is to take time to reflect. It is the "internalizing" part of my AïM Program. Awareness can be translated into action by taking time to reflect on how we are using our energy and time to create optimal results.
Top 5 Strategies to Improve Your Sales Approach
So you want to win more sales? The local economy is down. Contacts and leads are drying up. More and more competitors are entering an already tight market. What can you do?
What Is the Most Effective Quality Within Your Sales Team?
Sales has always been a team effort even if you are one person team because your potential customer (a.k.a. as prospect) is also a member of your team. If you could identify the qualities of an effective sales team, what would you consider those to be?
Efficient and Effective Are Partners to Increase Sales
Have you ever considered the difference between efficient and effective? Did you think that how you define these words can potentially affect your ability to increase sales?
Trained Seals
No matter what price you quote, many customers will automatically say its too high, maybe way too high. Like the seal, that response is so deeply drilled into them that just about every rep they meet gets the same reaction. How do you get beyond the knee-jerk reaction and into a reasonable conversation about their situation, needs, budget, and time frames?
The Essence of Ethics
It's difficult to define, exactly, what ethical behavior is; and it's impossible to measure. But we can sense when ethics are present in an individual or a company culture - and especially we sense it when they're not. Ethical behavior is a two-way street. Companies and customers cannot effectively engage unless there is trust between them. And, to my point in this article, neither can companies and candidates.
What Is the Right Way to Fire an Employee?
Firing staff is one of the more difficult job that any executive faces. Making use of some advice offered by Jack and Suzy Welch I explain the right and the wrong ways of doing it.

Smart Women, Barbie and Madonna
This article is about women making changes in their lives. Letting go of what’s not working and making room for new direction. It’ essential that we take an inventory of our lives and embrace what’s working and get out of your comfort zone for what’s not working using the Barbie doll and Madonna as real examples of women who embrace change.

Recognizing the Power of Belief
Whether you realize it or not, beliefs control the world. They cause nations to go to war. They cause people to get married and divorced, they determine the car you drive and the physical shape you are in. They also determine whether a customer buys or doesn't buy.
Do Cheap Bookkeepers Save Money?
As with any service today, there's always potential clients surfing the internet to find the cheapest bookkeeper. The short answer is that the cheapest bookkeeper is probably one who is straight out of college and has got a piece of paper to say that they can do bookkeeping. The cheapest bookkeeper may have recently completed a MYOB, Quickbooks or other accounting software course. But are they ready to start their own bookkeeping business, and more importantly would you feel comfortable exposing all your financial to their level of inexperience?
Show Your Clients the Money!
Are you wondering how to close those opportunities lingering in your funnel? While these are admittedly challenging times for many, I still see lots of sales being made. So what're those sellers doing differently? They're showing their clients the financial justification behind their decisions.

Post Sale Follow Up
The first sale isn't the end of the sales process but the beginning of the next sales cycle. What you do after you've made the first sale determines whether you get the next one or any referrals.

How Not to Beat Yourself Up
The extremes of hyper-responsibility and hyper-irresponsibility are two sides of the same coin. Holding the middle ground often means detaching with love.
Small Business Tips: How To Turn Around A Business
No-one likes to fail. In these past few months I have watched as a few otherwise great businesses have folded. But what could have been done to turn the business around from disaster? What does the owner really want? This is the hardest part – if the owner is ambivalent at best about the business, they are not sure if they really want to be there, then no business intervention will work as well as it could.

7 Reasons for Failed Employee Probations
When a new employee starts with your company, the first few months are like a honeymoon period. You and the employee are getting to know each other, working out what makes each other tick and the employee is learning about your business. During this period, both sides work out if they are a "fit" and if the employee is not working out, then their probation is not confirmed (read - sacked). Generally probation lasts for 3 months, but in Australia under Work Choices (and where you notify the person before they commence), this probationary period can be up to 6 months.

2.5 Ways to Improve Small Business Customer Service
Great customer service is one of of the pillars that supports a successful small business. Offering great service to your clients, prospects and vendors will help establish your reputation, build trust, create brand equity and fuel growth. What are the customer "pain points" when it comes to service? How can your small business become better at delivering a great service experience?

Opportunity Does Fall Into Your Lap……
Opportunity Does Fall Into Your Lap…… …. If you are Aggressively looking for it
Assert Yourself
An article of 1346 words describing 3 steps to help you do what is right for you rather than focusing on being “nice” and that it is okay to say “no” to things that you don’t want to do.
Do It Because It Is The Right Thing
Have you ever met someone that you consider to be, or to have been, a really good person? I would imagine that after a few moments of quiet reflection you could probably name at least a few. What character traits do you think describe a good man or a good woman in our society today? Perhaps words such as kind, thoughtful, generous, giving and unselfish top your list. If so, I would agree – these are traits we would all expect a good person to possess, but there’s got to be more to it - and there is.

Commitment: It Must Be Leveraged by the Organization
Commitment is that attitude which if employed in an orchestrated strategy, with highly capable well-trained people, and led by obsessive visionaries (leaders), can be the power, which assures success in almost any venture. To be most effective, commitment should start at the top. In his book Firing On All Cylinders, author Jim Clemmer states, “It’s not enough for senior executive team members to be “committed” to service/quality improvement; they must be visibly seen to be obsessed with this as their top priority.”

Here Is A Quick Way To Propel Your Career
team palyer = successful career. What more do you need?
People Don’t Do Dumb Things on Purpose: Effective Leaders Assume Positive Intent
During seminars when I teach leaders the principle that “People don’t do dumb things on purpose.” invariably some joker will say, “Looks like you haven’t met my people.”

Other doing the right thing Related Articles

Top Ten Reasons to Write Down Your Life Vision Today
You've probably heard over and over why defining your vision is a good thing to do. Well, its not just a good thing to do, it's a crucial thing to do, and here's why...

What Is Your One Thing?
Your business has one thing that makes it unique against all other businesses – no other business in the world has this one thing. Your business has one thing that can make or break its success in the blink of an eye – no other business can get the same results without this one thing

Increase Sales – The Key to Enormous Sales
There’s one thing above all else that will increase your sales faster than anything else. There’s one thing above all else that will make it easier for you to sell what you have to offer than anything else. I’d like to tell you what that one thing is right now.

TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY
Many times you get into a company and the first thing that greets you is the receptionist and the companies' mission statement. The mission statement is either hanged in a huge board for all to see. It will also be on the top page of the brochure, which will be on top of the table at the waiting room. To hang a mission statement for all to see is a great thing; however I have been reading many mission statements in my visits in many offices not in one country but in many and one thing come out clearly.
Turning Problems into Marketing Strategies
Most industries impose an unseen tax on participants trying to stand out, go against that grain or do the right thing or hard thing.
How Using a Free Blog can Help to Build Your Internet Income Business
A blog is a very simple thing to set up and an excellent method to use for marketing your internet based income opportunities. The great thing is that you can do this for free.
What Does it Mean When You Can't Reach Your Sales Team?
When you can't reach anyone on your sales team is that a good thing or a bad thing? When they are all on sales calls, working the phones, or with customers/clients is that a good thing or a bad thing?
The One Main Thing
The one main thing is what drives the business. It is a critical lead indicator that reveals the health of a business. What is the one main thing that your business needs to focus on? In this article Steve helps you to understand why the one main thing and one main measure is so important to your business. He provides some key questions to ask yourself so that hopefully you might be able to identify what the one main thing is that your business needs to focus on.
Stay Hungry
Hunger is a bad thing if you life in a third world country... but it can be a good thing if you're a business entrepreneur reaching for the stars. Here's why.
Should Managers Date?
Office romances - a good thing or a bad thing? Regardless of company policy, it all depends on the individuals involved.
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