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How To Develop A Brand Story Communication Strategy
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness. It is the foundation of your brand story.

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Make the Recession Work for Your Brand
As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.
Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.
Prospective Prospects ~ To Mail or Not to Mail, That is THE Question
Dollar for dollar direct mail out-performs and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Staffing in Tough Times
Obviously budgets are tight and potentially getting tighter, but where and how do you trim budgets without negatively affecting your retail performance? We take a look at various facets of staffing and how to address them in a downturn.
BRIC Countries: Unified in their Hatred of the Dollar
The BRIC ETF (EEB) and the US dollar have an inverse relationship; that is when the dollar is going down, the BRIC ETF is going up and vice versa. So it makes sense that some of the BRIC countries would like us to have a weak dollar. But yet we always hear that China is concerned about our weak dollar? What gives? What do they want from the dollar?

Avoiding Recession With Internet Marketing
It's not a secret that there is a deep recession in many areas of the world right now , with unemployment soaring , consumer debt in the United States is growing 23 times faster than the entire US economy , savings rates have dipped into the negative which hasn't happened since the Great Depression in 1932 , and in the last decade the US Dollar has lost 10% of its value , and without a strong dollar policy under the current administration the Dollar is likely to be under continued pressure in the foreseeable future.

How to Start Thinking Like a Rich Person - Start Small
To start thinking like a rich person does, you need to start small. Save a dollar, invest a dollar, and give away a dollar every day - make it a priority. You'll be amazed at how quickly your mind changes, and how quickly you start accumulating some cash!
Standing Out in Your Field - Focus On the Business Card
Few small businesses have the luxury of multi-million dollar ad budgets, or a staff of marketers to spin their brand on a daily basis. So how do you stand out in your field?

A Time to Reap and A Time to Sow
People must pay their taxes, whether the rules are understood or not. Often, the less you know, the more you pay. The law says that you must pay taxes. But there is no law that says you have to leave a tip. The tax credit, rather than merely lowering the tax bracket as a deduction does, is a dollar for dollar reduction in the amount of tax owed. A one thousand dollar tax deduction may save you a few hundred dollars, whereas a one thousand dollar tax credit puts the entire one thousand dollars back in your pocket. That is nicer.
How to do great marketing with (almost) no money
Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets.
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