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Lesson #4: Play On Perception
“If you want to sell a car and you spend five dollars to wash and polish it and then apply a little extra elbow grease, suddenly you find you can charge an extra four hundred dollars,” says Trump, “and get it.”

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RAISING VENTURE CAPITAL IN TOUGH TIMES
It’s no secret that it’s not as easy as it used to be to raise money for your business. Longer investment cycles, suppressed valuations, and limited opportunities to cash out of deals has made venture capitalists increasingly selective. As a result, many VCs look only at companies they know and have invested in before, rather than pursuing new deals.
His Very First Property: Donald Trump Is Born
“Get in, get it done, get it done right, and get out,” Trump once said. Indeed, this has been his motto from his earliest days assisting his father’s real estate business to his multi-million dollar deals in the high stakes world of Manhattan real estate. He has earned a reputation as a ruthless, cunning and suave businessman who can spot a business opportunity a mile away. He has turned the deal-making process into an art form and he has demonstrated that he can come back swinging after even the hardest of challenges to wind up again on top. Estimated to be worth over $2 billion, Trump has secured his name as one of the greatest entrepreneurs of the 20th century.
Time Management For A Buck
It only cost a dollar at the Dollar Tree, but it has made me money time and time again. It's a kitchen timer . . . and a great business tool.
The Sales Force with Over Achievers Who Don't
I think that many CEO's are in denial. Despite the struggles of their sales force, they continue to look at the pipeline and say to themselves, we'll be okay as soon as these deals close. But the deals aren't closing and with each passing day companies are less okay then they were the day before.
When to say no to a deal. If you want grow say no!
Wait, before you say, "I did this really small job and it lead to a bigger one, so I never turn down a deal." If you want to think that way, it's OK, but if you want to get to the next level, you need to think differently. I have a very successful client in Hollywood that I work with, he hired me to help him make the jump to the elite level of 8 figure deals. I told him the same thing I'm telling you, say, "No to 80%." He was so challenged by this until I explained to him that the deals he was getting now were the ones turned down by the elite level 8 figure guys. If you want 8 figure deals you have think like an 8 figure guy and NOT take 6 figure deals.

NOT BUSINESS AS USUAL
Many salespeople are reporting that it is taking them twice as long to close a sale. They also agree that there are fewer deals and, therefore, the need for them to close the deals that are in the pipeline is more acute. Certainly customers will not buy without clear value justification and trust in you. But what else can you do to increase your chances that you, not your competitor, get the business that is out there?
BRIC Countries: Unified in their Hatred of the Dollar
The BRIC ETF (EEB) and the US dollar have an inverse relationship; that is when the dollar is going down, the BRIC ETF is going up and vice versa. So it makes sense that some of the BRIC countries would like us to have a weak dollar. But yet we always hear that China is concerned about our weak dollar? What gives? What do they want from the dollar?

How to Start Thinking Like a Rich Person - Start Small
To start thinking like a rich person does, you need to start small. Save a dollar, invest a dollar, and give away a dollar every day - make it a priority. You'll be amazed at how quickly your mind changes, and how quickly you start accumulating some cash!
A Time to Reap and A Time to Sow
People must pay their taxes, whether the rules are understood or not. Often, the less you know, the more you pay. The law says that you must pay taxes. But there is no law that says you have to leave a tip. The tax credit, rather than merely lowering the tax bracket as a deduction does, is a dollar for dollar reduction in the amount of tax owed. A one thousand dollar tax deduction may save you a few hundred dollars, whereas a one thousand dollar tax credit puts the entire one thousand dollars back in your pocket. That is nicer.
Top 20 Reasons to Write a Press Release
Any marketer will tell you that publicity is more effective than advertising for creating visibility for your business. And dollar for dollar, publicity is usually the least expensive way to get your name in the paper.
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