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Playing it safe loses market share
In a world of message overload, a brand must often break the rules if it wants to elevate above the competition. For an upstart brand to gain market share, first determine the conventional wisdom of the market leaders, then run in the opposite direction.
Big Fish, Small Pond
Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful.
Increase Sales by Identifying Your Target Market and Stop Spraying and Praying Your Sales Activities
Do you feel that you are not getting your fair share of the market place? If so, then can you answer exactly how big of a piece of the pie is that fair share? Now is the time to rethink and refocus so that you accurately know your target market.
Prospecting for More Sales in a Bad Economy
A poor economy has too often become an excuse for poor performance of many businesses. While the current economic situation is a contributing factor, many of these businesses can perform much better. Most businesses in the U.S. are small and have sales that equal less than 1% market share. If your business has less than one percent of market share, it should be able to grow in any economy. One hidden area in which to find more sales is right under your own roof. According to “Baseline Selling” by Dave Kurlan, 60% of all sales people are not prospecting consistently, and 50% of all sales people won’t prospect. Combine those figures with the fact that 60% of all sales people suffer from the habit of making excuses, and I think we have uncovered one of the secrets to bringing more sales to your top line.

Mother of a sales performance
As the New York Stock Exchange is now looking at "employee engagement" as a significant predictor of higher share value and market return, and given we are all competing, not just for clients and market share but for good employee talent, maybe a key performance indicator for sales management could be in Organisational Citizenship Behaviour (OCB).
The Fine Art of Dealing with Dominant People
Direct, decisive, determined, domineering. These are just some of the words that describe a highly dominant personality. Everyone knows one. You might even be one. Dominant people are the leaders, the pioneers, the risk-takers. Companies are run by them, wars are led by them, innovation follows in their wake. These are the people that we look to lead us where we might not otherwise go. If you are lucky, you will work for one. If you are really lucky, their office will be in another state. Yes, dominant people are the ones we love to hate, or at least hate to talk to (notice that I did not mention listening as a strong point). Get off on the wrong foot with one and your career can take an unwelcome sidetrack. Have them on your side and you have a strong champion. So how can you effectively communicate with such a power personality?
The Fallacy of Bank Lending
If banks really want to compete and grow though increased customer acquisition and market share, then they will quit ignoring small business customers. It is a true fallacy of banks to continue to ignore this important and very large market segment.
The 10 Key Features of Best Practice Franchisors
In many markets across the globe, both domestic and international franchises compete for market share. But what makes the market leader or that emerging franchise system so much better than their competitors. Rod Young, Executive Director of DC Strategy, highlights what sets them apart. In developing national and international franchise systems, the DC Strategy team found that the features of many businesses which stood out for their growth trajectory and market share had common elements that were not confined to industry groups, but were present across businesses as diverse as food, retail and service networks which built substantial enterprise value for their Shareholders and proprietors. Conversely, almost all networks which faded to thrive lacked many of the following features:
Showing Off Your Expertise: 10 Practical Ways to Use Tip Sheets to Niche Market What You Sell
One of the best ways to be viewed as an expert is to educate your niche market. Learn ten simple and practical ways to write and use tip sheets so that you can easily share your expertise with your target market.
Winning Market Share in a Tough Economy
Many business owners are facing the challenge of winning market share in a tough economy. The recession has hurt many businesses, forcing many to shut down as they experienced a rapid decline in sales and market share. With consumers spending less than they have in the past, businesses must now find creative ways not only to increase their sales in the short term, but also implement sustainable practices to ensure long term success.
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