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Integrated Marketing
Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight.

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Integrated Marketing
Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight.

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