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Want to cut your ad budget?
Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses. On the surface, advertising can represent the single greatest marketing expense - on the other hand, it is how most businesses take it to the next level.
LIFE IS DIFFICULT
In Scott Peck’s remarkable book; “The Road Less Traveled,” first published in 1978, he opens with the now famous line; “Life is difficult.” He then goes on to say; “this is a great truth because once we truly see this truth, we transcend it. Once we truly know that life is difficult --- once we truly understand and accept it --- then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters.”

Other double edge Related Articles

Doubling Your Postcards ROI
Would you like to double your return on any "lead generation" postcard marketing campaign you launch? This article will show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."
Want to cut your ad budget?
Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses. On the surface, advertising can represent the single greatest marketing expense - on the other hand, it is how most businesses take it to the next level.
Gaining Competitive Edge Through Learning
Learning can help give our organization the competitive edge, taking the lead when you'll need it the most. This article focuses on just that; how to gain that edge and keep ahead of the curve.

How to Get Double Digit Responses to Your Email Newsletters
I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.
Exposed - Personality Tests Disguised as Sales Assessments
Yesterday, I met with a long-time client who, in his previous company, used OMG's Assessments to identify what needed to change in order to double revenue from $30 million to $60 million. In his new company, which is already about 12x that size, he wants to double revenue again. He said, "I just wasted two years with the _____ Assessment.
LEAN INTO YOUR DISCOMFORT
I must admit that learning to lean into my discomfort has had a very positive effect in my life! It was a process over time but the value of being able and willing to do it, was magnified 10 fold during my two year battle to survive my deteriorating lungs, followed by another two year journey back from the edge of death to good health, after surviving a 13 hour double lung transplant operation. My new lungs came from a 40 year old man who lost his life in a car accident when he was killed by a drunk driver. His incredible gifts saved the lives of four people. I know about discomfort!
A Life Worth Living
This article will serve as an introduction to a series of articles that I am writing on a wonderful book entitled “The Slight edge “ by Jeff Olson. The Slight Edge can be characterized as the road to success. either you are above that edge and working on the arc of success or you are below it and working toward failure. Follow the series called The Easiest Journey to understand the slight edge, how to live above it and forge your path to success.
Always Be Preapred
A lot of people ask me what exactly the "sales edge" is. The "official" explanation is that it's the difference between the average salesperson and the successful sales professional. Before I share my thoughts on what this "edge" is, I'd like to ask you what you think having the "edge" in selling really means. Think about this...

Get Ready, Get Started With Presentation Skills Training
Aspiring entrepreneurs and small business owners are always looking for an edge to get ahead. That’s why presentation skills training starts with this 3-step system to get the edge.
Is candor the new competitive edge?
I have been working and meeting people in Dubai in the past two weeks. I enjoyed the people from many diverse places of birth immensely, particularly their candor - “the quality of being open and honest.” Is candor the new competitive edge? My answer is candor is definitely a key component of competitive advantage. Like you, I suspect, I am sick and tired of spin, BS, and double talk. I embrace candor with vigour and enthusiasm. My approach is reciprocated. The rewards are massive.
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