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Lesson #4: Giving Back Can Bring Your Game Forward
“Recently, I’ve been looking at all these athlete endorsements. It’s really cool that these guys are making all this money, but is that really going to make a difference?” asked van Stolk.

When The Customer Won't Pay
As the recession grinds on, more and more businesses and consumers are feeling the pinch. Some businesses and consumers are trying to solve their cash problems by paying their bills more slowly. And, unfortunately, bills from small businesses are often the ones that businesses and consumers think they can delay paying. That doesn't mean your business should accept this as a fact of business life. There are a number of steps you can take to collect outstanding receivables and to get customers to pay on time.
Why the Air is Getting let Out of the Euro
Want to see how Moody's is sinking the euro? Read on.

Content Protection, Fair Use Have to be Fair for Everyone
Contrary to what they tell governments, the world doesn't revolve around their stuff. In fact once we buy it isn't it our stuff? Some day they'll get a clue like the music industry and audio books industry that once content goes digital there's no turning back. We didn't copy audio tapes and pass them around...we didn't copy VHS movies and pass them around...we didn't copy DVD movies and pass them around...

Other double whammy Related Articles

Doubling Your Postcards ROI
Would you like to double your return on any "lead generation" postcard marketing campaign you launch? This article will show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."
Action is All
Think about it: How badly do you want to double your sales? What are you prepared to do? By your FRUIT you will be known.
Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
Double Marginalization and the Point of Ideal Price Viability
Referencing my last post (Double Marginalization and the Decentralized Supply Chain, August 9, 2007) double marginalization “DM” is defined as the “exercise of market power at successive vertical layers in a supply chain.” The problem that arises as a result of DM is tied to an impetus to mark up the product’s price above marginal cost. The sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain.” In short, DM drives the paradoxical outcome of higher buy prices with lower sell profits.

All skylights aren’t created equal!
The move towards energy efficiency in the building industry has provided great improvements and options for skylights. Double glazed, argon filled and a combination of types of glass provides you with options for energy efficient skylights for every climate in the country. Skylights are now generally sealed well and the double glazing helps to minimise condensation and heat flow through the skylight. Ad more importantly...n
Email With Integrity - Reaching for Inboxes in a World of Spam
This paper outlines the following information: Table of Contents: * Introduction * Defining Spam * How Spam Affects your Earnings * Double Opt-In Versus Single Opt-In * Why Double Opt-In Is The Right Choice * Common Questions About Spam * Maximizing Email Deliverability This paper is designed for a quick over view and understanding of the issue as a individual sending email as part of your business process.
How to Get Double Digit Responses to Your Email Newsletters
I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.
Exposed - Personality Tests Disguised as Sales Assessments
Yesterday, I met with a long-time client who, in his previous company, used OMG's Assessments to identify what needed to change in order to double revenue from $30 million to $60 million. In his new company, which is already about 12x that size, he wants to double revenue again. He said, "I just wasted two years with the _____ Assessment.
Debits and Credits in Accounting
In double entry accounting, we use two columns for each account and enter only positive numbers. Two accounts are always affected by each transaction, one must be a debit and the other must be a credit of equal amount. Sometimes more than two are affected when multiple entries are made against one credit/debit. This double entry accounting system provides a method of checks and balances. By adding up all of the debits and adding up all of the credits and comparing the two you can notice errors or correct many common types of bookkeeping mistakes.
Innovation and the Law of Averages
Early in my sales career I was introduced to the Law of Averages. It's been a key concept of direct sales for many decades. The Law of Averages basically teaches salespeople that if you want to double or triple your sales, you need to double or triple the cold calls and sales presentations you make. I found that if I made ten cold calls to interest people in home water treatment equipment, I generally got one appointment for a sales presentation. Three appointments usually gave me one sale.
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