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Five Ways to Test Your Sales Messaging for Greatness
What grade would you give yourself on the quality and effectiveness of the sales support messaging and materials you prepare for your staff? Not an “A+”? Don’t feel bad, you’re hardly alone. According to a recent poll that appeared in BtoB magazine, some 70% of the marketeers polled gave themselves “D’s” and “F’s”. This article gives sales and marketing executives and their staff a sure-fire way to doublecheck that their sales messaging is working to maximum effect, and, if not, ways to improve it.
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