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Jump Start Your Marketing Brain
My engineering mindset always has me ask, “Is this the right solution for this problem?” In marketing most people give something a “good shot” and hope for the best. Doug Hall has done what I’ve been wanting to see for years: he’s done extensive research of what works in marketing, why, and how you can apply it to your business.

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Speaking as a Performing Art
My buddy Doug Lawrence has been a professional singer, music director, and speech coach. He is a highly respected concert artist having sung for almost forty years in venues such as Carnegie Hall, Hollywood Bowl, and throughout Europe with conductors like Leonard Bernstein and Michael Tilson-Thomas.

Bite Your Tongue: Eight More Ways To Improve Your Presentations
There was such a positive response to the speaking tips of Doug Lawrence (email) that I asked him for more stuff. Taking a cue from the fact that “Bite your tongue” was the most popular tip, here are more:
Making an Exhibition of Yourself - Getting the most from business and trade shows
From 'Grow your own Business' to 'The Franchise Show'; from 'Ideal Business Show' to 'E Commerce 08', there are a wealth of business exhibitions to choose from. I recently attended the Business StartUp Show in London and its success was clear to see. The exhibition hall was buzzing all day, some of the bigger stands had swarms of people around them and queues for the business seminars snaked around the hall. Among all of the activity there were some wonderful examples of how to, and how not to, network at an exhibition. Events like this are, naturally, great ground for networking. Whether you are an exhibitor or a visitor, it's an opportunity to grasp with both hands. Here are some of my top tips for networking, both as a visitor to a business exhibition, and as an exhibitor based on what I observed on the day:

Jump Start Your Marketing Brain
My engineering mindset always has me ask, “Is this the right solution for this problem?” In marketing most people give something a “good shot” and hope for the best. Doug Hall has done what I’ve been wanting to see for years: he’s done extensive research of what works in marketing, why, and how you can apply it to your business.
Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

Lesson #2: High Hopes Help Hold You Up
Hall was 16 years old when he came up with the idea of starting the Norfolk Post Card Company. He was ambitious to say the least. At the time, the market for imported postcards was limited, which would have made his business venture difficult for even the most seasoned of entrepreneurs. Still Hall, a high school dropout with no business experience under his belt, believed whole-heartedly in his idea.
Joyce Hall Quotes
Joyce Hall Quotes
How To Keep Your Business Afloat
I was talking with my good friend Doug Maurer the other day. Doug is the founder and owner of Brian-Kyles Construction, which is a landscaping company based in Northeast Ohio. Doug was talking with me about a plant in my front yard that wasn't doing so well. He was explaining how I should cut the shrub down to its base to re-balance the plant so the roots were larger than the plant itself. And then he said a magical quote, "plants don't want to die." It got me to thinking about how businesses are a lot like plants. Businesses don't want to die either. This is particularly true of small businesses.
How Do I Keep My Business Afloat?
"Plants don't want to die." Doug Maurer, Brian-Kyles Construction I was talking with my good friend Doug Maurer the other day. Doug is the founder and owner of Brian-Kyles Construction, which is a landscaping company based in Northeast Ohio. Doug was talking with me about a plant in my front yard that wasn't doing so well. He was explaining how I should cut the shrub down to its base to re-balance the plant so the roots were larger than the plant itself. And then he said the quote above regarding plants not wanting to die. It got me to thinking about how businesses are a lot like plants. Businesses don't want to die either. This is particularly true of small businesses.
High- and Low-Context Cultures and Power Distances
Literature provides argument that cross-cultural communication is a complex matter. Edward Hall argued much of the human communication is non-verbal and always follows cultural and contextual patterns (Katz, 2006). Hall further argues that there are two key concepts: High-Context v Low-Context and Polychronic v Monochronic (Babel, n.d.).

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