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Experience is not a substitute for the pre-call plan
Every now and then it's a good idea to re-visit one of those "everybody knows that" concepts and do a hard-nosed self-assessment regarding our personal sales performance. Always, always pre-plan every sales call, right?

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Lesson #3: Create a Fresh Focus For Your Company
The moment Joyce assumed ownership control of Tim Hortons, he knew something had to change. His hockey star partner had a good idea in the coffee shop, but its success – or lack thereof – was speaking for itself. Joyce did everything he could to turn things around, from expanding the food menu to include sandwiches and altering the doughnut recipes, to adding iced cappuccinos to the drink list. But it was not until Joyce stumbled upon a unique business practice that the chain would begin to take off. The company’s new motto? “Always Fresh.”

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