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Writing Effectively for the Web
There are good writers in every profession, but can they write good web pages? Because there is an art to it, and experience fine-tunes the artistry, pause before you assume that you can write your own website effectively.

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THE BRAND AS JIHAD
Some mornings she would wake up positively dying for a ciggie, and she would think she didn’t have any, and she’d walk angrily through the house only to find that, yes, Douglas had hidden a pack away somewhere just for this emergency. He had seen enough times her mood swing into darkness when she learned there was not a Kent for her to smoke anywhere in the house. Cigarettes, Douglas had quickly discovered, were a reliable pacifier, that major catastrophe could be averted if he made certain there was always a smoke to be had. He also quickly learned that her first two hours of the day were delicate, barometric and tentative, and that she reacted badly to any intrusions in her routine. He took to setting her a place at the table each morning, having the kettle hot, and a cup and spoon and the instant coffee out and ready for her.
Getting Business to Come to You
This is the title of a book promising “Everything You Need To Know to Do Your Own Advertising, Public Relations, Direct Mail, and Sales Promotion, and Attract All the Business You Can Handle” by Paul and Sarah Edwards & Laura C. Douglas.
No Struggle No Progress for Businesses or Individuals
The words of others many times inspire us to look at life differently. Frederick Douglas inspired such awarness. Understanding that struggle and progress are partners in life is a necessary belief.
The Art of Customer Service
This blog entry is a response to a topic suggestion by Douglas Hanna. It covers the art of customer service, a subject that is near and dear to my heart.

Advertising on a budget -- Using print to drive traffic online (Part 1)
Like many start-up businesses, PrescottWeddings.com didn't have much money for marketing. On top of that, we had two major challenges (three counting the limited budget): Armed with those challenges, we went to work. Now, just over two years later, PWC enjoys well over 40,000 hits a month and has increased its advertising base by over 600%. On top of that, PWC is well on its way to establishing a reliable brand in not just Prescott but throughout Yavapai County.

Branding Lessons from the \"Jersey Fresh\" Tomato
I was born and raised in Hunterdon County. We currently reside in neighboring Somerset, but my business is still based in Hunterdon County. And while many are vocal about the quirks and craziness of the Garden State, I simply love New Jersey. I love working here, and the opportunities to have fun here. In the summertime, I especially love "Jersey Fresh" tomatoes. Not just for the distinctive taste, but also for the valuable parallels between the trademark vegetable and what we do here at Delia Associates - brand-for-growth strategies for mid-market organizations.
County: Smokers Need Not Apply
If you smoke, don’t even think about applying for a government job in Sarasota County.
When Should I Consider Filing for Bankruptcy?
“A person is insolvent whenever the aggregate of his property is not sufficient to pay his debts” – First State Bank v. Sibley County Bank, 105 N.W. 485
Problems of Growth
When an organisation needs more money, the issue is a little more complex than sometimes is realised. In this article, Douglas Long suggests some leadership questions to accompany the management task of keeping the business viable.
Why Smart Managers Master the Art of Listening Well
Many companies that talk passionately about being market-driven and customer-focused are overlooking one crucial ingredient - the ability to listen well. John McDonnell, chairman and chief executive of aircraft manufacturer McDonnell Douglas Corp. of St. Louis, summed up the problem: "We did not always listen to what our customers had to say before telling them what they wanted."
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