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When times are tough, Market, Market, Market!
Tough times drive most business owners to look for ways to cut costs. The fact is, there are two ways to maintain viability when the economy is bad. You can either cut costs, OR, increase sales! I know it sounds a little wacky, but think about this for a minute. If everybody is cutting costs (marketing/advertising), then those vehicles for delivering marketing and advertising are hurting too. Not only that, there are fewer messages out there screaming at your prospects than normal. This is when you want to spend money to tell people you want to do business with them. Don't go into a shell and hide. This article will look at this idea in greater depth.
From The Ashes Rose The Phoenix
Many businesses are playing defense to protect themselves from the downturn in the economy. How many of you are cutting muscle and not fat? Are you being too nearsighted about where your company is positioned and not looking for opportunities to increase market share? Is your team prepared to take on the business of failed competitors? Would you be able to handle that business if the opportunity should arise? Does the condition of your balance sheet and credit lines put you in a position to "buy out" a competitor for cents on the dollar? Get out your binoculars and start looking ahead and set a goal for where you want to be once this shakes out.

Other downward pressure Related Articles

More Business Coaching Tips and Results Why Hire A Coach
In today’s competitive business world, one needs to be at the “top of their game.” The pressure of business can be overwhelming. Where can business owners, senior executives, executive directors of not-for-profits and others turn to handle the pressure and be powerful performers? My recommendation is to hire a coach!

How to Get a Call Back From Your Cold Calls
What’s the most common reason prospects stop communicating with you? They think your going to pressure them. They’re afraid that, even if it’s subtle, we’ll apply pressure to close the sale. So how do we reassure them we aren’t going to pressure them? By staying focused on the truth of the situation rather than on getting the sale. And by using language that clearly reflects this.

Why this Common Sales Mistake is Costing You More Sales than You Realize
The exact language you’re taught to use puts pressure on your prospect. This pressure increases your prospect’s anxiety, and reduces their ability to make a decision.
Freeing Ourselves From a Downward Spiral
Some people call them vicious circles or cycles. I prefer to think of them as downward spirals of life. I’m referring to those periods that we can all become trapped in like the whirlpool of water as it drains from the tub. If we're not careful and mindful these downward spirals can suck the life right out of us. They’re like the Spiral of Fulfillment in reverse. When we find ourselves trapped in such a downward spiral we life can look and feel pretty bleak. Here are a few simple and effective steps you can use to free yourself of such life draining periods.
The Power of Prioritising
As we reflect back on 2009, it was a year of change and uncertainty. Many organisations could be compared to a sporting team under pressure. When the market is going their way then everything is working and confidence is high. However when the pressure is on the weaknesses become very apparent and the cracks starts to appear.

The Dark Side
How well can we manage ourselves, our teams and businesses in a crisis or tough times? Are our actions and behaviours putting us, our people and our businesses at risk? As leaders and managers we are on show and our actions often speak louder than our words. In challenging times this is even more evident. Under pressure cracks may appear and our leadership is put to the test. How do we cope under pressure? What happens to us when we crack? When placed under high levels of pressure, most people will rely on coping mechanisms or their strengths that help them manage in day to day activities, but due to the pressure they can actually become counterproductive tendencies. We refer to these as “risk factors” and they can emerge as our dark side.

Why Developing Mental Toughness Will Bring Great Results
You will achieve great results through developing mental toughness. So what is mental toughness? It is the desire of taking control of your emotions in performance situations. Some people claim that they work well under pressure. My mentors often argue that the statement is a myth, and pressure can actually hurt you. With added pressure, the chances are high that you will start having negative self-talk, and then lose belief in your ability to complete a task or project.

Effective Time Management Strategies
Effective time management is a skill or maybe an art. And from experience I know that it takes discipline, effort and commitment to make it work for you. It helps to know yourself. Are you a person that thrives under pressure or does a lot of pressure paralyze you?

Growing Under Pressure: Where Leaders Are Born
It's been said that pressure reveals character. You can tell more about someone by the way that they respond to pressure than almost anything else. Some people focus and maintain their integrity while under pressure... others collapse. This is what makes the difference between leaders and followers.

How Jeremy Lin Deals with the Pressure of Expectations And You Can Too
In a matter of weeks, Jeremy Lin went from sleeping on his brother’s couch to being in the glare of the global spotlight, faced with the expectations of his coach, team, hundreds of thousands of fans and fellow Asian Americans. That's pretty much the recipe for pressure. Read on to learn how he handles the pressure, and you can too.
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