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Lesson #5: Make It A Business Less Ordinary
“To me it’s not about, ‘Todd, how did you do it?’ It’s why weren’t they doing it?” says McFarlane. “I always scratch my head; that boggles my mind more than anything else.” McFarlane might be modest in his admissions, but his route to success involved more than just doing something that others were not already doing. Rather, McFarlane took something ordinary and gave it a little something extra by taking away all the unnecessary extras.

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“Like a politician stumping for votes, proclamations by senior executives (and many industry pundits) that people and not technology are what is important rarely translates from the realm of oratory pontification into meaningful real-world application. This is due in large part to the fact that outside of the framework of political correctness, communication as Bill McAneny offered in his book Frankenstein’s Manager – Leadership’s Missing Links is actually a desire and not a skill, a skill that is in short supply according to his findings. In fact, second only to the ubiquitous lack of people skills complaint, ineffective communication said McAneny is the most common charge leveled at an organization’s leadership.”

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