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Don’t Underestimate The Power Of Persistence
The subject of persistence has come up recently, not only with clients, but in general conversation. "I know what I need to do and I start with great enthusiasm, but then that enthusiasm peters out and I stop doing what I started, although I know I need to do something!" So what's the answer? Read on for some motivation-

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10 Secrets of Successful Entrepreneurs
I was raised in a family of entrepreneurs. My father, my brothers and sister, grandparents, uncles, and cousins are all self-employed. So, why did it take me so long to join the ranks of this profession that I grew up in?
Marriage
As the 10th of 12 children, my older brothers and sisters obviously got here many years before I did. Two of my older brothers and two of my older sisters had failed marriages. Since I was at the bottom of the production chain, my younger brother and I had the benefit of what my mother had observed and taught us. She pointed out that we should never date a girl more than once or twice if we discovered we would be unwilling to have her as the mother of our children and be unwilling to take her wherever we were and introduce her with pride to anyone. I listened intently to what my mother had to say. I chose carefully.
Lesson #1: Expect But Do Not Accept Your Regrets
“In many ways I guess if I had to do it again, I wouldn’t have sold it,” says Joyce upon reflection of his 35 year career building one of the most successful businesses in Canadian history. “I would have stayed with it. But that is hindsight.”
Lesson #2: Winning Does Not Matter When You Love The Game
“When you find the niche you love, that becomes your passion,” says Joyce. “For me it was Tim Hortons. It was my world.”

Lesson #3: Create a Fresh Focus For Your Company
The moment Joyce assumed ownership control of Tim Hortons, he knew something had to change. His hockey star partner had a good idea in the coffee shop, but its success – or lack thereof – was speaking for itself. Joyce did everything he could to turn things around, from expanding the food menu to include sandwiches and altering the doughnut recipes, to adding iced cappuccinos to the drink list. But it was not until Joyce stumbled upon a unique business practice that the chain would begin to take off. The company’s new motto? “Always Fresh.”
Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Lesson #5: Learn The Fundamentals of Franchising
Joyce was Tim Hortons’ original franchisee, but it would not be for long. After working under Horton for a few short weeks, Joyce immediately realized that he was on his own. “It was clear that he didn’t know the business all that well and couldn’t help me with any of the problems we were having,” says Joyce. “Tim had no expertise whatsoever, so the burden fell squarely on me.” As a franchisee who had little support from Horton, Joyce began to understand exactly what it would take to run a successful franchise. And, that is exactly what he set out to do after Horton’s death.

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Ron Joyce Quotes
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Joyce Hall Quotes
How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.
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