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The American Football League, American Basketball Association and Blog Talk Radio?
Where is social media headed, and are traditional revenue models still necessary to ensure sustainable viability? This article that reflects on a discussion with BTR Director of Programming and media veteran Philip Recchia sheds an important and necessary light on a question that will likely have to be answered sooner rather than later.

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Oprah Winfrey Show
As the longest running daytime television talk show in America, and the highest rated talk show in all of television history, the Oprah Winfrey Show has become a staple of popular culture since its debut on September 8, 1986. Now in its 21st season, the Oprah Winfrey Show’s popularity is such that it has been renewed to run until 2011, which will put it on the air for a quarter of a century.

Security Theatre
Almost everything that happens before you fly on a plane is not as it seems. In order to deal with anxiety, the airlines put on a show. They've been doing it for a long, long time, and it's starting to show signs of wear and tear. The show is getting old and the lies are starting to show. Here's some snips from an Economist article (hat tip to the Freaknomics blog):
Event Marketing
Whether it’s a fashion show, a charity ball, or a local community sports show, hosting an event can be a great opportunity for small businesses to gain the visibility they want so badly. It doesn’t matter if ten people show up or ten thousand; if you’re able to convert those visits into sales, then it will have been a success. But, hosting a show of any kind is no easy task, and for that, it is crucial to become well versed in the best practices of event marketing.

What Leaders need to know about failure
Failure is not the opposite of success, says Phil Dourado, leadership author. Organizations, particularly their formal leaders, need to re-think failure, he argues in this short article.

Participating in an Overseas Trade Show
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

Celebrating YOU: the Leading Lady of Your Show
You are the Leading Lady and director of your own show. You are in charge and fully responsible for how your show turns out to be. If your show is competing for the Academy of Life Award, which categories will it be nominated? Which awards will you win?
Nature’s Pearl-From Retail Sales to Multi-Level Marketing-Genius or Disaster?
Nature's Pearl has just embraced a marketing strategy that may leave many distributors confused and frustrated. Will the new partnership with Phil Romano and Robert Blackman pay off for the weary reps?
The Invisible Close Sales Nugget: Three Secrets to Success When Presenting to Women
Show how you've struggled and what you've overcome. You don't need dramatic food stamps or homelessness stories. I haven't experienced any of that, but I have plenty of stories of where I've tried, failed, and gotten up to try again. What you want is to show your underbelly, show that you are

Talk Shows Rule Daytime TV – Now Learn how To Book Yourself
Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

The Personality In Pacing Your Brand
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:
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