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Lesson #5: Make It A Business Less Ordinary
“To me it’s not about, ‘Todd, how did you do it?’ It’s why weren’t they doing it?” says McFarlane. “I always scratch my head; that boggles my mind more than anything else.” McFarlane might be modest in his admissions, but his route to success involved more than just doing something that others were not already doing. Rather, McFarlane took something ordinary and gave it a little something extra by taking away all the unnecessary extras.

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Innovation Needs a Culture of Trust and Openness
The environment of most organizations is too poisonous for innovation and organizational learning to flourish. A mistake is generally a CLM - career-limiting move. Making a mistake in front of many managers is like cutting yourself in front of Dracula. So people become defensive. They cover up problems, set backs, and missed goals.
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