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'So What?' Marketing
The simple fact is that marketing is not about you and your technology or business. It's about your customers and how your company or solution can help them be successful in their business. Asking the 'So What?" question from your customers' perspectives - then using those advantages as the platform for your marketing messages can make the difference between grabbing audience attention and keeping it, or losing them before you ever get a chance to communicate.

Other dramatic claims Related Articles

Communication
In America there is growing concern about the dramatic increase in the use of text messaging to communicate with others.

Use "Social Proof" to Build Trust and Credibility
Show them what others have to say It is understandable that most prospects have been conditioned to be somewhat skeptical about the claims made by most sales people today. You can't really blame them either. Fact is, some sales people do make exaggerated, unsubstantiated claims about their product, their company, their service etc. So when you make a claim about what you're offering...
How to Handle Discrimination Claims
The key to handling discrimination claims is knowing what to do BEFORE it goes to court.
Broken Promises & Bagging the Competition
Nothing irks customers more than sales people overstating their capabilities and making claims and promises they cannot keep or live up to. It's the fastest way to break trust and leave customers doubting you and your business. Making grand claims with little or no substance is foolish at best. In today's networked world, many people have access to information and can check pretty quickly whether what you claim is true or not. So can you do what you claim you do?
If You’re Serious About Improving Your Cash Flow . . . .
Here are 10 pointers on how to make a dramatic (positive) difference in your businesses cash flow.

Construction Accidents: Michigan’s Most Dangerous Work: Injured Workers Often Denied Claim for Recovery of Damages
Insurance claims are often denied just so insurance companies can meet their profit goals. Workman comp claims are also often denied, especially the first time around.
WHY working with a Public Adjuster can be good for your independent insurance agency and for your customers
WHY Independent Insurance Agents should consider working with a Public Adjuster to handle and resolve home owners and business insurance damage claims. Insurance agents need to realize that Public Insurance Adjusters are not your enemy. If you help your customer pick a claims professional who understands YOUR insurance claims business, adheres to a Professional Code of Ethics and has an excellent reputation, you will have done a great service for them. Here are guidelines for how to pick a good Public Adjuster: - They should be licensed in the state the loss occurs in - A member of the National Association of Public Insurance Adjusters (NAPIA) - Experienced with a range of disasters and has worked with many insurance companies - Local knowledge of contractors, repair and remediation prices, building codes, etc.
SR&ED Funding – New Rules – SR&ED Financing – No Change!
Two Thing You need to know around SRED claims and the cash flowing of those claims via a sred loan . Information on how Canadian business can monetize a sr&ed claim via sr&ed financing and turn that grant into a sred loan to provide short term working capital and cash flow . How sr&ed funding works in terms of the new sred processes

There’s No Whining In Sales Or The Lack Thereof
A lot of business development people keep wishing for dramatic improvement in their revenue generation without doing anything dramatic. I have created and presented many different and specific recommendations for clients to increase sales and create profit, all of which required action. I have brainstormed a list of 7 action items below.
How to Avoid Having Your Creditors Pierce the Company Veil
One of the principal reasons you form a corporation or a limited liability company (“LLC”) to own and operate your business is to insulate your personal assets from the claims of business creditors in case your business is not successful. Generally, your personal exposure is limited to the amount of capital you have contributed to the company. However, if you fail to follow the requisite business formalities, your attempt to insulate yourself from the claims of business creditors may be futile.
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