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Strategic Thinking – A Wise Business Investment, According To Your Strategic Thinking Business Coach
Strategic thinking is critical to the long-term success of businesses today. Yet, there are too many businesses that fail to invest time, money and human capital into planning for the future. So many businesses are concentrating only on the day-to-day activities in their business and are failing to create or remember a vision for the future. Some businesses work diligently to create strategic plans, business plans, integrated marketing communications plans, etc. only to leave these plans dormant on some shelf. They fail to remember that these plans are living documents, which warrant follow-through, review and updates. Businesses need to commit to spend more time spent on strategy on a regular basis. Here are ten (10) tips from your strategic thinking business coach to help make the best use of time for strategic thinking.

Business Plans Don’t Last Forever
Business plans... you either love them or hate them. They are a beautiful thing when they create a unified focus and alignment across your company... And empower your team to go out and do what they must do to produce results. But fast-growing companies outgrow their business plans. Often, it is just a matter of time, because business plans don’t last forever! It’s highly likely you have outgrown your business plan when:
Design of a Basic Drip Marketing Program
With a Drip system you can send series of correspondence walking them through the marketing funnel, addressing questions and promoting the benefits of your offering. You can also...
E-Mail Marketing Suppliers, can you do this?
Either through a customer or utilizing the services I have used most of the most popular E-mail providers. My list includes Constant Contact, Vertical Response, IContact, Get Response and decent knowledge of several drip marketing programs such as Infusion and Swiftpage. I have limited knowledge with other auto-responders but have dabbled with a few. My question to them is with all the data available why am I so limited in being able to manipulate it and segment it?
Resolve to Follow the 5 Stages of Planning for a Prosperous 2010
With the challenges and uncertainties facing small business owners in 2010, a well-crafted plan is more important than ever. Many companies with 2009 plans that were “in my head” or “sketched on a napkin” aren’t making plans for 2010; they’re no longer in business. Unless your 2010 plans include becoming a statistic, you must resolve to commit the resources necessary to develop a high quality plan for 2010. Developing an actionable plan that increases your odds of success is as technically demanding as any of the products or services you offer to customers.
Business Plans: Uses and Abuses
“Some men see things as they are and say "Why?". I dream of things that never were and say "Why not?" (George Bernard Shaw) Do you ever dream about business success and wonder how to make it happen? We all have aspirational dreams and goals but how many of us know how to turn them into reality. Many of you will have thought about writing business plans to make your dreams come true and been put off, thinking them either too hard to write, not necessary, or feeling that they are not really needed as the plans are already in your head. In fact it is important that you create plans, as they provide focus and a pathway for you to follow to achieve your business goals. In principle plans are not that difficult to write, providing some fundamentals are clearly identified and followed before you start the process.

Content Marketing: Is It Helping You Buy Me?
'Turn prospects into buyers with content marketing.' 'Create opt-in permission to deliver content through email using the drip/nurture system.' 'Deliver content to develop trust and authority.' What, exactly, do these claims mean? And how is this different from a pitch, or presentation, or a great blog or website?
How can Hyper-Question based business planning improve planning quality?
Not all business plans are created equal. After creating hundreds of successful business plans, we have come to understand some of the key elements that determine planning success.

Change Management Can Lead to Rigidity and Resistance to Change
Beware of formal organization improvement or "change management" (an oxymoron) plans. Like strategic plans, organization improvement or change management plans can reduce an organization's effectiveness. They can lead to rigidity, bureaucracy, and resistance to change. This sounds like an argument against planning. It's not. We have found that constant and ongoing personal, team, and organization improvement planning is vital. But too many "change management" and improvement plans are built on the same faulty premise as strategic planning - that there is a right path, which can be determined in advance and then implemented. We often hear managers declare that they have the right strategic or improvement plan, but the reason things aren't going according to plan is because of "execution problems." This is a deadly assumption.
Now is the Time
I love the hopeful feeling of having a new calendar and fresh plans laid out in front of me. But of course the New Year doesn’t wait long before euphoria subsides and it begins testing your resolve, persistence and plans. Whether your goals for 2012 were written in indelible ink or simply mumbled to yourself during your commute, the universe somehow seems to know about them and begins delivering the challenges. At some primal level, we know that our plans will only take wing if we get both hands on the steering wheel and are not shy about turning it in a direction we want to go. So, if starting a business is on your list of resolutions, I have some thoughts to share with you.

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