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Management actions that speak louder than words
Do as I say, not as I do. This doesn't seem to work in parenting and it doesn't work in business either. Communication, despite knowing it to be a problem, continues to be a challenge in most organizations. Typical results-driven managers mistakenly feel that once they have said something once, everyone should have heard and understood the message and be willing to implement immediately. In the absence of plentiful and repeated communication, most messages in an organization are communicated non-verbally through the actions observed. In fact these non-verbal messages define the organization's culture over time. Here we identify four management actions that transmit plenty of information to the organization about what is valued and not valued.

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