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The Most Neglected Ingredient in Business Growth
Some 96% of all businesses fail within their first eight years. Owners who have survived great challenges know that some crucial elements protect them from fire damage. Too many, unfortunately, have neglected one element. That void can be lethal to a business. The most neglected ingredient promoting business growth is leadership.

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Branding – A Public Relations Challenge
Branding started because companies wanted their products and services to be distinguishable from the generic dross of others and create an asset for the company. This is still the case today, even when brand owners don’t necessarily make the product. Communicating what a brand stands for is often integral to most public relations campaigns. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.
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