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His First Set of Pyjamas: The Birth of Hugh Marston Hefner
At 80 years old, Hugh Hefner has had an impressive career building a multi-million dollar industry and living the life of his dreams, all the while pushing the limits of and revolutionizing the American publishing industry. How did he manage to achieve all this? “You stay in touch with the boy who dreamed impossible dreams,” he says.
Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Your Local Pharmacist Will Not Just Fill Your Prescriptions, But Now Remind You To Take Them
In a recent Pharmacovigilance Breakthrough, Henry Ford Health System Partnered with Rexam and Med Time Technology to Remind Patients to Take Prescription Medication "As Prescribed" In a Bold Attempt To Reduce $300 Billion National Healthcare Problem
Vision Correction as a Metaphor for Midlife
As you get older, things tend to get fuzzy and you need to get your eyes examined and to accept help to fix your vision. The same thing happens in midlife.

Other drugstore Related Articles

Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Get Your Sales Reps to Sell Like Corky
What is the highest performing stock in terms of total return over the over the course of the past 40 years? It's not Microsoft. No, its not Cisco Systems. It's not GE. It's not even Intel. You ready? Its Walgreen's Drug Stores. Walgreen's? You gotta be kidding me! The drugstore chain? Yep, its true. How they did it is even cooler than that fact that they did it in the first place. In his book Good to Great, Jim Collins investigates how they actually did it. And the answer is very simple. All that Cork Walgreen, the founder of Walgreen's did is that he took a long hard look at what his business did really well and then channeled all his energies into that one thing. In essence, he figured out exactly what Walgreen's could be the best in the world at and channeled all of their efforts into achieving that one thing.

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